Apple’s annual Design Awards for third-party developers are to take place alongside this year’s WWDC, but this year represents a significant change in the entrance requirements.
From the 2011 Apple Design Awards onwards, entrants must have their apps in the App Store to be considered.
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The Mac App Store launched in January this year, and Apple is already taking steps to ensure that the new store is the main source of OS X app sales, giving it a cut of sales revenue that it previously didn’t have access to.
While it’s not difficult to convince app developers to make their software available on a new distribution platform, with increased visibility and sales a given, this move sends a clear message that Apple only intends to support and promote developers who participate in the App Store.
While the App Store is the only way to get software for non-jailbroken iOS devices, OS X users can install software from any source they like, meaning the company has to entice both developers and customers to adopt its preferred method of app distribution.
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