What to expect
SEND THE RIGHT MESSAGE
In the wake of GDPR and declining online trust, reaching the right people in a meaningful way is more difficult than ever. Marketers must explore new channels and strategies to keep audiences engaged. So how can you use new mediums and new technologies to tell authentic stories? How can you make sure the right people are listening?
At Re:Brand, we’ll predict what the future landscape of marketing might look like and why having a strong brand will save you.
Here’s what we’ll be exploring on the Re:Brand stage
We’ll take a look at some of the most successful rebrandings of the year, and break them down to determine what made them work. What strategies and choices can help make a company’s branding impactful?
TRUST & AUTHENTICITY
Being genuine is the name of the game. The word is thrown around much too often – but it works. So how can you add trust and authenticity to every layer of your company, and communicate it?
FROM PRODUCT TO PURPOSE
How can brands start movements and build communities? Having a strong ethos that embodies your brand is incredibly powerful – when done correctly. Learn how to do it at Re:Brand.
THE FUTURE MARKETER
What marketing skills will we need in the future? How can we learn all that we can to be as effective as possible? We’ll explore how to leverage marketing skills.
It’s a balancing act between personalization and privacy, especially in light of GDPR. How can we continue to deliver tailor-made experiences for audiences while respecting privacy?
As users move between platforms and communication tools, we’ll explore how to strategically reach your target audience while avoiding sharing for the sake of sharing.
Don't miss these inspiring speakers talk about the latest marketing trends.
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13 TRACKS OF INSPIRATION
Explore the themes we'll talk about at TNW2019. From artificial intelligence to the next big marketing trends, there's a track for everyone.
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