The Next Web
November 17, New York Request Invite Invite

by
Samir Patel
The Growth Master

Grow Fast or Die Slow

Learn how to 'Build your Growth Machine', a systematic way to Architect your Growth Engine that’s Scalable, Repeatable and Predictable. C-Level executives from startups to Fortune 500's get an actionable playbook to execute modern growth strategies and learn secrets from reverse engineering growth machines of five billion dollar companies: Slack, AirBnB, Uber, HubSpot and Square.

invite
only

Tuesday, November 17, 1pm–5pm

The day before TNW USA Conference
19th floor, 666 3rd Ave, New York, NY 10017, USA

Request Invite

“If Growth Hacking is an Art, Samir is the Picasso.”
Startupi
Samir Patel

About

Samir Patel

Samir Patel, President & CEO of GrowthMachines, TheGrowth.Academy and Growth Mentor at 500Startups has optimized $1B+ in media. In the last decade, he pioneered the use of Predictive and Data Science to accelerate Growth for Fortune 500's such as Salesforce.com, Priceline, Experian, Oracle, AT&T, Progressive and Scottrade. As Founder of SearchForce, he delivered hundreds of millions in revenue to brands, raised $10M+ in financing and developed a cross-channel SaaS marketing optimization platform based on Wall Street portfolio trading algorithms. He is a keynote speaker on Growth Hacking around the globe, a special advisor to top tier VC firms and has been on CNN, Forbes, BusinessWeek, and NBC. He holds an MBA in Brand Marketing from Cornell University.

Growth MBA alumni

Stanford University
SalesForce
eBay
Intel
Experian
AT&T

PART I

Building your Growth Machine: Samir's Five P's Framework

The Strategic Growth Playbook

  1. P1

    Purpose

    “Dream no small dreams for they have no power to move the hearts of men.”
    — Johann Wolfgang von Goethe

    • Establish your personal and company BHAG (Big Hairy Audacious Goal)
    • How to make meaning, re-imagine your business and reinvent your marketing

    Action Sequence: BHAG, Meaning, Culture and Social Impact

  2. P2

    Plan

    “The expert in battle seeks his victory from strategic advantage and does not demand it from his men.”
    — Sun Tzu

    • Establish strategic KPI's based on your stage, risk-appetite and time-horizon
    • Nail the right channels, access risk and prioritize against variables

    Action Sequence: Goals, Empathy and dig in to uncover 'Blue Oceans'

  3. P3

    People

    Art backed by Science: Math Men vs. Mad Men

    Hacker + Designer + Quant + Channel Gurus + Mindset = Hustle 24/7

    • Hire and architect high performance growth teams
    • How to keep your Growth Squad trained, sharp & world-class

    Action Sequence: Identify Skill Gaps, Optimize Outsourcing vs. Hiring

  4. P4

    Process

    The Scientific Process, Kaizen and the Theory of Little Bets

    “Do the best you can until you know better. Then when you know better, do better.”
    — Maya Angelou

    • Kaizen@Work : Implementing continuous improvements & rapid optimization
    • Apply the theory of 'Little Bets' and '80/20 Pareto Effect' to Growth
    • Designing Experiments to enable rapid learning. Fail. Fast. Forward.

    Action Sequence: Three things you can today to enhance your Growth Process

  5. P5

    Platforms

    Weapons of Mass Distribution

    “Without big data, you are blind and deaf and in the middle of a freeway.”
    — Geoffrey Moore

    • How Samir's GrowthStack can accelerate your Growth using the latest MarTec
    • Using machines, software, automation to scale Growth with speed and scale

    Action Sequence: Identify technology gaps and plan MarTec evaluations


“Samir is a strategic thinker and a thought leader in Online Marketing and Advertising. Very creative and inspirational.”
Onil Gunawardana, eBay

Part II

Brainstorm your Growth Strategy utilizing Six Canvases

Growth Risk Meter

Access the Risk of Each Channel 

Competitive Strategy

Blue Ocean for Growth

Differentiation Strategy

Empathy Based Design and Making Meaning

Growth IQ & Gap Analysis

Use the 5 P's framework to locate areas of leverage

Samir's Growth Canvas

Your Growth Plan on one sheet

Samir's GrowthStack

MarTec to accelerate Growth

Part III

Reverse engineering the growth engines of 5 billion dollar companies

Three things you can you learn from case studies and apply them.

Slack

Messages everywhere and collaboration for all

Uber

Inside Uber’s Growth Engine

HubSpot

How to Grow a Billion Dollar B2B Growth Engine

Square

Making Unsexy, Sexy and blowing it up

Airbnb

Excess Inventory Growth Story

Closing

The future of growth and marketing

A review of the 5P's framework and steps forward.

Open discussion on powerful new growth channels coming in the next 2-5 years.

Discuss important trends in both platforms (mobile, wearables, etc.) and skillsets.

Closing remarks and Q&A.

invite
only

Tuesday, November 17, 1pm–5pm

The day before TNW USA Conference
19th floor, 666 3rd Ave, New York, NY 10017, USA

Prices: NGO $350, Startups $500, Corporates $750

Request Invite