Agenda | TNW Conference Amsterdam 2012

CxO Summit (INVITATION ONLY)

Welcome and registration - NOTE THIS EVENT IS BY INVITATION ONLY

13:00 - 13:45

Collect your CxO Summit badge and start off with a drink and some interesting conversations. The CxO Summit is by invitation only. If you don't have an invite you will not be able to get in.

Opening CxO Summit

13:45 - 14:00

The CxO Summit will be opened together with our co-host Accenture.

Werner Vogels - The Lean Cloud, making Enterprises succeed in an Agile World.

14:00 - 14:15

With the murderous competition in the the attention for the customer, enterprises realize that to be successful they need to seriously step up product innovation, dramatically reduce the time to market, and significantly increase product experimentation. One of the most important tools in achieving these goals is the use of cloud computing services to free organizations from old world resource constraints and allow them to operate with the agility they to need to compete with old peers and, more importantly, with young fast moving entries into their markets. In this presentation we'll dive into how enterprises are using cloud services, what the drivers are in each vertical, what the success stories teach us and what lies ahead for IT organizations.

The 7 hottest companies in tech according to Robert Scoble

14:15 - 14:30

Robert Scoble will share his 7 hot picks in tech.

Hilary Mason - The Emerging Science of Data

14:30 - 14:45

A talk on the capabilities enabled by data science as a practice and a few examples of how this might be immediately useful.

Break

14:45 - 15:45

Ideal moment to stretch your legs, grab a drink and spark an interesting conversation.

Alex Huot - Social Media Olympics

15:45 - 16:00

The upcoming London 2012 Olympic games will be the first Olympics where we can really see the power of social media. What can we expect and how is the IOC dealing with this phenomena?

Ross Dawson - The Future of Crowds

16:00 - 16:15

A very big-picture perspective, ultimately looking at the formation of collective intelligence and the global brain, along the way examining the coming transformation of work, business and society as well as current emerging business models.

Mark Randall - New ways to harness human creativity

16:15 - 16:30

New ways to harness human creativity and specifically ways each TNWer can double their own mental creative power, improve their lives and ultimately change the world. The “change the world” part will involve a bold new vision for how human creative potential could be globally crowd-sourced via new web technology.

His Royal Highness Prince Constantijn of the Netherlands - Do, not talk!

16:30 - 16:45

We need more entrepreneurs; governments should create the supporting environments for them to emerge, to be successful in establishing businesses and grow them to viable enterprises. The web is the ideal context for innovative start ups, so this is where we should focus on. If Europe fails its entrepreneurs it will choke off new growth opportunity.

Break

16:45 - 17:30

A short 45-minute break.

Andrew Keen - Are all businesses going social?

17:30 - 17:45

In this keynote Andrew Keen, author of Digital Vertigo will shed his light on what social media means for business and answer the question if all businesses will go social...

Herbert Heitmann - Corporate communication in a social media world

17:45 - 18:00

How do the largest corporations in the world handle communications in the Social Media era? Hear it first hand from Dr Ing Herbert Heitmann, Executive Vice President of External Communications at Royal Dutch Shell.

Closing and entertainment

18:00 - 18:15

One last show before we hit the drinks.

Champagne reception hosted by Joyent

18:15 - 19:30

End the day with a glass of champagne at our CxO Summit bar. Brought to you by Joyent

Kings of Code Hack Battle

Welcome and registration

10:00 - 10:30

Find your team, grab a drink, chat around. Let's get started.

Company, API and SDK pitches

10:30 - 12:30

Pitches of our API and SDK partners. Amongst them are: Facebook, Sendgrid, KPN, Mailchimp, Tendril, Twilio and Skydrive. The API partners set a special Hack Battle Challenge with prizes for the winning teams.

Lunch & Team creation

12:30 - 13:30

We'll have lunch set up for you, but more importanty - it's time to assemble your team!

Code, drink, code, eat, code, beer, code, food, code.

13:30 - 01:00

Get ready to code!

Sleep

01:00 - 09:00

Sleep is recommended - those with insomniac may continue to code.

Coding - Thursday, April 26

09:00 - 16:00

Continue coding.

TNW2012 Conference Blue room

Registration, coffee and fruits

08:00 - 09:30

Get your badge a coffee and some fruit and start your day with your first meetings (set up meetings via the mobile business network - to be launched 1 week before the conference -).

Opening word

09:30 - 09:37

Opening visuals. Our moderators welcome you to the conference. They explain what you can expect and how to get most out of the conference.

Piet Hein van Dam - State of the Interwebs

09:37 - 09:45

Digital extremities: What happened to us world citizens over the last 12 months? How did our digital lives evolve? Did we mature? Did we stay young? Let’s take a deep dive into the digital lives of some of our fellow planet inhabitants. And for once, let’s check out the outliers, not the averages.

Alexis Ohanian - Digital Dramamine

09:45 - 10:15

How the internet united, strengthened, and lead an unprecedented victory in Washington DC against notoriously powerful lobbying forces. Dollars and voters are the two things that get the attention of our congresspeople -- fortunately the latter triumphed to thwart SOPA & PIPA. I'll tell my story as one of the inadvertent faces of this leader-full online movement in the USA, which mirrored the battles against ACTA and its ilk throughout the world. This is far from over.

Dagan Cohen - Upload Cinema

10:15 - 10:35

Taking web videos to the big screen. Ever seen a youtube video on a 25 meter wide screen? Upload Cinema is taking the world by storm and for TNW Conference they made a selection of videos that we air throughout the conference after each break.

Break

10:35 - 11:05

Short break. Time for coffee and appointments

Andrew Keen - Digital Vertigo

11:05 - 11:35

Andrew Keen's new book Digital Vertigo is hitting the stores this June and the early responses are quite amazing: Nicholas Carr noted that he "found the off switch for Silicon Valley's reality distortion field". Andrew will share his light on social media and how we use and perceive it and it's not all that pretty...

Hilary Mason - The Anatomy of Social Sharing

11:35 - 12:05

Based on new data, Hilary will talk about data analysis techniques, share useful things such as how ideas are shared through different social networks.

Startup Rally presentation - Best of session 1

12:05 - 12:10

In the green room the Jury just selected the best presentation of the first session of the Startup Rally. The winner gets to present on this stage as well.

Lunch

12:10 - 13:40

After food for your brains its time for real food. Make sure to visit the company booths and startups in the business area, before you head into meetings over lunch.

Alex Huot - Social Media Olympics

13:40 - 14:10

The upcoming London 2012 Olympic games will be the first Olympics where we can really see the power of social media. What can we expect and how is the IOC dealing with this phenomena?

Mark Randall - New ways to harness human creativity

14:10 - 14:40

Christian Hernandez - Optimizing the Viral Loop

14:40 - 15:10

Christian Hernandez, Director of Platform Partnerships at Facebook will take us on a journey through local and global social connections and how global brands have been able to leverage the viral loop through the open graph reaching a crucial tipping point.

Break - time for a beer

15:10 - 15:55

The Announcement Quarter

15:55 - 16:10

15 minutes for a few exciting announcements.

Steve Keil - Where’s my flying car!?!?

16:10 - 16:40

Entrepreneurs building businesses today need to re-evaluate how, what, and why they are doing something, what “success” in business means, how to actually build sustainability, and how to do something that matters.

Startup Rally presentation - Best of session 2

16:40 - 16:45

In the green room the Jury just selected the best presentation of the second session of the Startup Rally. The winner gets to present on this stage as well.

Entertainment

16:45 - 16:55

Break

16:55 - 17:25

That calls for a Carlsberg!

Robert Scoble - The 7 hottest companies in tech according to Robert Scoble

17:25 - 17:55

Robert Scoble will give his view on the hottest companies in tech at this moment.

Lets go outside

17:55 - 19:15

After a full day of keynotes, meetings, startups, and interesting conversation it is time to discover Amsterdam. Drop your stuff at your hotel and meet us in the city for dinners and drinks

TNW party

19:15 - 23:30

Join us for dinner and drinks in the Wolvenstraat. We blocked 3 restaurants where you can book a table with colleagues and new business friends. After dinner we turn the music on and let the beer flow.

TNW2012 Conference Green room

Simulcast

09:45 - 10:15

Simulcast of the first Keynote in the blue room.

Matt Barrie - The Next Big Thing

10:15 - 10:45

The Next Big Thing: The Internet is delivering its next tectonic shift upon society - disruption of the global labour markets. Find out from Matt Barrie, CEO of the world's largest outsourcing marketplace, what this means for society, business and how you live your personal life.

TNW Startup Rally - Alpha Rally I

10:45 - 11:45

Tawkon, SnowCiety, ZapStreak, PlayerDuel and AppMotion will launch their new services and products in fast 5 minute presentations followed by a 5 minute feedback and questions session by the jury, lead by Amazon CTO Werner Vogels. The Startup Rally is in partnership with Microsoft BizSpark.

Break and lunch

11:45 - 13:15

After food for your brains its time for real food. Make sure to visit the company booths and startups in the business area, before you head into meetings over lunch.

Panel - Emerging markets with Ilya Segalovitch, Marco Giberti and Robert Scoble

13:15 - 13:45

Ilya Segalovitch, co-founder and CTO of Yandex, the biggest player in Russia and Marco Giberti, Angel investor, President at Reed Exhibitions Latin America talk about the fastest growing markets. What to expect? Why do you want to be there? What are the pitfalls? Moderated by Robert Scoble

TNW Startup Rally - Beta Rally I

13:45 - 14:45

BellaDati, Tripl, Waytag, Babelverse and Shelby.tv will launch their new services and products in fast 5 minute presentations. This is followed by a 5 minute feedback and questions session by the jury, lead by Amazon CTO Werner Vogels. The Startup Rally is in partnership with Microsoft BizSpark.

Break

14:45 - 15:15

Its time for a cold brew.

Brian Wong - Beyond Attention: Emotion

15:15 - 15:35

Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming and the power of the Aha! (achievement and winning) moment.

Adam Duvander - The New API: Apps, Partners, Income

15:35 - 15:55

APIs are no longer a technical nice-to-have. Now APIs are a necessary business tool for startups to scale, much as Twitter and Facebook used theirs to reach more users. Your company wants to be on any new platform, but probably doesn't have a team that knows every last device. An API can help external development teams to bring your product to that new tablet, smart phone or TV. APIs can also speed up business development, even between startups and larger companies. With an API, partnerships become easier.

Kings of Code Hack Battle presentations

15:55 - 17:55

100 developers have created apps build on API's and SDK's in the last 30 hours during the TNW Kings of Code Hack Battle. Now they will show all these cool hacks in blazing fast presentations. 150 seconds per hack! Co-hosted by Joyent

Let's go outside

17:55 - 19:30

After a full day of keynotes, meetings, startups, and interesting conversation it is time to discover Amsterdam. Drop your stuff at your hotel and meet us in the city for dinners and drinks

TNW party

19:30 - 23:30

TNW2012 Conference Blue room

Registration, coffee and fruits

09:00 - 10:00

After a long day and a long night in Amsterdam we start a bit later so you have time to recover and be fresh and full of energy again. Enjoy coffee, a light breakfast and start the day off with business meetings.

Joe Gebbia - The Sharing Economy

10:00 - 10:30

Airbnb co-founder Joe Gebbia shares his view on the newest and one of the hottest online trends: The Sharing Economy

Phil Libin

10:30 - 11:00

Phil's Keynote

Break

11:00 - 11:30

Short break

Jonathan MacDonald - The Future of Digital

11:30 - 12:00

The trends we are witnessing in the current digital and branding world are already signposts for the future. With the fast development of technology and changing sociological and commercial landscapes, the future is hard to predict but easier to see where things are heading. The way people use technology and the impact on every industry vertical, presents a number of likely future trends that can help today's thinking.

Fireside Chat - Chad Hurley

12:00 - 12:30

Chad Hurley will be interviewed by Robin Wauters.

Startup Rally presentation - Best of session 3

12:30 - 12:35

In the green room the Jury just selected the best presentation of the third session of the Startup Rally. The winner gets to present on this stage as well.

Lunch

12:35 - 14:05

Lunch time. This is a dealmaking conference, so what are you waiting for... Go make deals and new contacts.

Entertainment

14:05 - 14:15

Susan Crawford - The Squeeze

14:15 - 14:45

The Squeeze: Lessons from the US About Internet Access

Ross Dawson - The Future of Crowds

14:45 - 15:15

This will be a very big-picture perspective, ultimately looking at the formation of collective intelligence and the global brain, along the way examining the coming transformation of work, business and society as well as current emerging business models. Basically a useful lens to look at the future of humanity, with many specific and current insights for entrepreneurs and managers.

Gabe Zichermann - Gamification

15:15 - 15:45

The Business of Fun: How Gamification Will Change Your Organization and the future of gamification

Break

15:45 - 16:30

In Amsterdam we drink Carlsberg

Startup Rally presentation - Best of session 4

16:30 - 16:35

In the green room the Jury just selected the best presentation of the third session of the Startup Rally. The winner gets to present on this stage as well.

Alan Cooper - Desire

16:35 - 17:05

We are all high tech experts in a marketplace rich in high technology, but it isn’t technology that makes the difference between spectacular success and ignominious failure. The real secret is a human one: It’s understanding the nature of human desire and finding a way to generate it in your employees, your customers, and your users. If people desire your website, app, product, or service, you command their time and attention, the currency of the digital age.

TNW Startup Rally award ceremony

17:05 - 17:35

Which startup goes home with the Jury prize, who has the best business model, what is the most promising app. It's time to announce the winners

Closing of conference

17:35 - 17:40

Closing drinks

17:40 - 19:10

You deserved a drink! Lets drink together and share the highlights of the past days. The drinks are on us (beers from Carlsberg and Prosecco by Microsoft) Thanks for coming, see you next year.

Off time

19:10 - 22:00

Feel free to stay around in town. Take a shower, grab some food and prepare for the Friday night.

Secret after party

22:00 - 01:00

Still in Amsterdam? Join us at the secret after party in Club NL. All TNW organizers and bloggers have free access passes to this party. If you're really sure you want to go, ask an invite.

TNW2012 Conference Green room

TNW Startup Rally - Alpha Rally II

10:30 - 11:30

Robin, Folloyu, DeadSocial, SellAnApp and 1 Wild Card will launch their new services and products in fast 5 minute presentations followed by a 5 minute feedback and questions session by the jury, lead by Amazon CTO Werner Vogels. The Startup Rally is in partnership with Microsoft BizSpark.

Break

11:30 - 12:00

Dave Wiskus - Mobile Design: The Don Draper Method

12:00 - 12:30

Designing elegant mobile interfaces requires more than intuition and an understanding of your user’s needs. By walking through successful and rejected designs, you’ll learn what to do—and more importantly, what not to do—when creating the interface for your next top-grossing app.

Rock star editors: How to make your company bloggable

12:30 - 13:00

Join Robert Scoble, Martin Bryant (TNW), Ben Rooney (WSJ) who will share how you can pitch and contact journalists best.

Lunch

13:00 - 14:00

Lunch time. This is a dealmaking conference, so what are you waiting for... Go make deals and new contacts.

TNW Startup Rally - Beta Rally II

14:00 - 15:00

Between, Six3, Hojoki, Nuji and 2 Wild Cards will launch their new services and products in fast 5 minute presentations followed by a 5 minute feedback and questions session by the jury, lead by Amazon CTO Werner Vogels. The Startup Rally is in partnership with Microsoft BizSpark.

Kyle York - Hiring Your First Salesperson

15:00 - 15:20

...And How To Not Mess It Up When You Do. Dyn Chief Revenue Officer Kyle York has seen and done it all when it comes to sales and revenue generation. Now he shares his secrets on the tipping point of when to hire your first salesperson and how to avoid disaster when you do.

Break - time for a beer

15:20 - 16:15

Are you thirsty? Good. Get yourself a cold Carlsberg

Frank Thelen - Is the web really dead?

16:15 - 16:35

Frank has founded over 10 companies, have seen 300+ million users on his products, raised capital from the top VCs - but he also knows how it feels to lose everything and face bankruptcy. In this talk he is reflecting the current technology challenges and opportunities in our industry.

Simulcast

16:35 - 17:05

Watch the last keynote on the big screen