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Social, transactional TV platform

Founded: Feb 2011

London, United Kingdom

Entertainment  Television 

zeebox is a companion app and website for watching TV. zeebox analyses the context of live television and uses that to aggregate stuff from the web that is relevant to what consumers are watching on TV.

zeebox integrates live TV with social networking, information augmentation and e-commerce experiences. It enables consumers to buy what they see on screen, share their TV viewing habits with friends, and engage with more information about their favourite shows.

For broadcasters, zeebox makes TV more sticky and interactive. The company provides programme makers with a single destination where their fans can gather, chat, share and interact with their web content. Finally, zeebox enables web merchants to reach consumers who are inspired to shop by what they see on TV.

The company was founded in the UK in 2011 by Anthony Rose, former CTO of the BBC iPlayer and Ernesto Schmitt, ex Board Director of EMI Music.

The zeebox web service and iPad app launched in the UK in November 2011, with iPhone version to follow in December and international rollout to other countries in early 2012. The company has been funded by angel investors to date.