Japanese telecommunications and Internet corporation

Founded: Sep 1981

Tokyo, Japan


Telecommunications  Media  Marketing  Mobile 

SoftBank is a Japanese telecommunications and media corporation, headquartered in Tokyo and founded in 1981 by Masayoshi Son. With a market capitalization of around $20 billion, SoftBank is one of the biggest Internet-related companies in Asia.

SoftBank operates in various fields such as broadband infrastructure, e-commerce, Internet services, fixed-line telecommunications, mobile phone and web business, financial services and many more.

The company took over mobile phone operations from Vodafone Japan in 2006 and is currently No. 3 among the main three Japanese mobile phone carriers (behind NTT docomo and KDDI au).

Softbank is also the top shareholder of Yahoo Japan. The company partnered up with Apple in June 2008 and introduced Apple’s iPhone in the Japanese market on July 11, 2008.

SoftBank makes investments through Softbank Capital, the companies investing branch.