Analytics for Pinterest
Piqora (previously Pinfluencer) is the enterprise marketing and analytics suite for Pinterest. Piqora makes it really easy to host and track contests and sweepstakes on Pinterest, identify and connect with influential brand advocates, get actionable insights into trending pins and boards, and measure key virality metrics to quantify brand engagement on Pinterest.
Piqora’s image recognition and url parsing based analytics technology offers deep website, pinterest profile, competitive and content research insights. A brand has full access to all its competitor’s data; their engaged pinners, influential pinners, their popular pins and boards. Piqora tracks your e-commerce categories, helping brands start their presence on Pinterest.
Piqora is a visual CRM of a brand’s most influential brand advocates. Piqora is also the first analytics solution to map the path from pin to purchase. It’s deep integration with Google Analytics, Coremetrics and Omniture allows a brand to see how much revenue, purchases, visits and pageviews was generated from a particular pin. Piqora track 25+ KPIs such as Revenue/Pin, Repins/Pin, Visits/Pinner etc, that helps marketing executives stay on top of their brand’s pinterest performance.