Matthias Sala

Matthias Sala

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  • Matthias Sala

    Matthias Sala is the founder of the mixed-reality game studio Gbanga, having worked on activity-based advertising at Xerox PARC, Palo Alto, smart vacuum cleaners at the ETH Zurich and self-refilling refrigerators at Siemens Smart Home Lab in Munich. He won the Sentient Future Award for Bin It!, a futuristic waste disposal system with a gamification component.

  • What the media industry could learn from games

    The following is a guest post from Matthias Sala, the founder of the mixed-reality game studio Gbanga, ...