Entrepreneur, geek, film buff. Founder and CEO of Filmaster.TV, a Netflix-like personalization and analytics provider for the entertainment industry helping cinema exhibitors and TV providers drive incremental admissions / viewership. Before Filmaster founded OSnews, a citizen journalism startup. Since 2011 runs ReaktorWarsaw.com, a Bay-Area-style startup mansion where startups work, collaborate and network. Mentored at The Founder Institute and multiple Startup Weekends. Named one of fifty most creative Polish entrepreneurs by Brief in 2012. Spoke at DLD, CinemaCon, MIPTV and CineEurope. Blogs at borys.musielak.eu. Tweets at @michuk.