brightcove logo video advertising platform distribution content 300x199 Brightcove Sets up Shop in SydneyWeb video platform Brightcove launched its official company operations in Australia yesterday, with headquarters to be based in Sydney. Brightcove provides businesses with the tools to publish, distribute and monitor online video through their own websites. Offering HTML 5 gives customers the ability to publish to any device, even those that are not compatible with Flash videos.

Brightcove’s Dennis Rose will lead the company’s expansion and investment in Australia, as well as overseeing other key Asia-Pacific areas. A recent announcement of new headquarters in South Korea is another step in Brightcove’s expansion throughout the Asia-Pacific region. Both announcements of new headquarters came with high-profile local customers.

Already boasting high-profile accounts in the US such as Macy’s, Starbucks, Warner Music, and the Discovery Channel, Brightcove has just announced new partnerships with Australian businesses realestate.com.au, Aussie Bum, and DMG Media. The company is expected to announce more partnerships with Australian businesses in the future.

Brightcove chairman Jeremy Allaire made these comments to Business Wire:

Australia is an exciting and fast-growing market for online video with demand coming from nearly every sector of industry and society. With the launch of local operations and a great new team in Sydney, we are excited to roll out our latest platform innovations to help customers and partners across the country take advantage of the online video opportunity across website destinations, social networks, and connected devices.

Sean Ashby, CEO of swimwear company AussieBum, had this to say about working with Brightcove:

Working with Brightcove makes it easy for us to deliver high quality online video initiatives that keep our customers engaged and that drive our e-commerce operations

With more than 2,000 customers across 50 countries, Brightcove is a popular choice for online video publishing, and the establishment of a permanent Sydney office can only help its growth.