Tech Startup Garage, Pollenizer, have formally launched their web/startup marketing team, adding yet another dimension to their ever-expanding list of startup services.
While normally I much prefer to write about startups over the service providers that support them, this time I’m making an exception.
That’s because Mick, Phil and the team are slowly but surely creating an ecosystem of new and experienced entrepreneurs, investors, developers, consultants and now web marketers. In my mind the absence of that ecosystem is what has held back the local tech startup scene in the past.
Some of their team are project-based. This is good as you have skills developed from working on projects that filter out into other organisations/teams/startups that these project people later work with. It also gives people, who might ordinarily go work for IBM, MIcrosost or some other large tech company, the chance to work with startups and to get paid doing it.
The other part of the team is permanent. This is good because you have a core group of people developing local IP on how to launch and grow a startup. I imagine this team is used to working with each other and, as such, you have a group of people that can quickly snap into action and help a startup out.
Also, I popped into their office the other day and there are a bunch of startups either in there permanently or passing through using a desk. Once again, that spreading of information is gold when talking about cross-pollenization (?) of skills and experience.
Finally, the best bit about Pollenizer is how accessible most of the team are. Sure, engaging them formally costs money, but look through the names of people who work there and you’ll find active members of many groups/forums/meetups in and around Australia. What this means is that it’s easy to tap into that knowledge base without having to engage the organisation first. It’s almost a try before you buy, community-based approach.
So congrats to the team for launching the new marketing arm (even though they’ve been unofficially in action since July last year) and for all the work they’ve been doing over the years.
Working with Pollenizer is certainly not a pre-requisite for startup success, by any means, but the flow on effect of what they’re doing is helping make it more possible for all of us, who love tech entrepreneurship, to act on that love in Australia.