Chinese smartphone manufacturer Xiaomi has just sold 150,000 units of its latest flagship device, the Mi-3, in under 10 minutes — using only a chat app: Tencent-owned WeChat.
The company announced that the Mi-3 sold out in 9 minutes 55 seconds on WeChat, via its Sina Weibo official account. This partnership between Xiaomi and WeChat proves that WeChat has much potential to be an e-commerce platform — after all the entire process, from reserving the device to purchasing it, took place within the messaging app.
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As of the third quarter this year, WeChat has 272 million monthly active users.
Thumbnail image via Hugo Barra / Google +