Facebook is definitely stepping up its game in Asia. The world’s biggest social network is now offering its proprietary online currency, Facebook Credits, as reward to Malaysian telco U Mobile prepaid mobile subscribers.
Subscribers will get 2 Facebook Credits for every reload of RM20, with another 1 Credit for ever RM10 on top of it. It has a daily and monthly cap of 20 and 50 Facebook Credits respectively. Users can redeem the free Facebook Credits via a specialized redemption app on Facebook. For this particular promotion, U Mobile will be giving away 1 million Facebook Credits in total.
Facebook Credits are becoming more and more appealing in Asia as the region witnesses a boom in social gaming, with Facebook’s 140 million Asian users leading the way. This partnership is only a prelude to what we may expect in the coming months, as the creative use of Facebook’s virtual currency creates huge possibilities for the vast, mobile-savvy Asian market.