In a new survey conducted by Japan ad agency Dentsu, smartphones and Twitter beat out ‘munchable chili oil’ for the ‘Hit Product Recognition Survey’ in Japan in 2010.

The iPad was no match for munchable chili oil, however, finishing 19th in the survey to munchable chili oil’s #3 spot, following smartphones at #1 and Twitter at #2.

Munchable chili oil (we just can’t stop saying that, it’s so hot!) wasn’t the only let’s say “only-in-Japan” result in the top ten, with LED light bulbs at #10, the Toyko Sky Tree (a still being built broadcasting tower) at #7 and Ryoma Sakamoto, a historical figure in a popular Samurai drama.

Some more understandable (outside of Japan) results were flat-screen TVs and the World Cup. Here’s the full list:

  1. Smartphones
  2. Twitter
  3. Munchable chili oil
  4. Digital flat-panel TVs
  5. Ryoma Sakamoto
  6. International flight services at Haneda Airport
  7. Tokyo Sky Tree tower
  8. Energy-saving appliances (that were eligible for a government rebate)
  9. The World Cup
  10. LED light bulbs