I often get asked to beta-test apps, but I’d never been asked to be a “beta eater” (it rhymes if you pronounce beta the British way!) until earlier this month when Mint Digital asked me if I would try its latest spin-out product, Boomf.
Boomf is a simple idea, just in time for the Christmas shopping rush – it prints Instagram photos on marshmallows and sends them to you in the mail. It’s UK-only for now, though. International shipping is on the roadmap for next year. (update: more quickly than anticipated, Boomf now ships to the rest of Europe and to North America).
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
You connect your Instagram account to the Boomf website, select nine images, pay £12 ($19) and they’re sent off to your UK address.
So, what are they like? I received a silvery package through the post.
I unwrapped it…
I checked out the nutritional information. They’re not very healthy, but what did you expect? They’re marshmallows.
Inside the box, the marshmallows are wrapped in a plastic bag and accompanied by a card to remind you what photos were on them once you’ve eaten them.
And here they are! They’re 4cm x 4cm squares.
They taste… exactly like marshmallows. They’re all vanilla flavor, although other flavors are apparently being worked on.
Boomf marshmallows are certainly not a bad gift for yourself or an Instagram-loving friend. However, as the Web app for ordering them connects to your Instagram account to access the photos, you won’t be able to use a friend’s photos on their own gift.