Boomf: Marshmallows with your Instagram photos on them

Boomf: Marshmallows with your Instagram photos on them

I often get asked to beta-test apps, but I’d never been asked to be a “beta eater” (it rhymes if you pronounce beta the British way!) until earlier this month when Mint Digital asked me if I would try its latest spin-out product, Boomf.

Boomf is a simple idea, just in time for the Christmas shopping rush – it prints Instagram photos on marshmallows and sends them to you in the mail. It’s UK-only for now, though. International shipping is on the roadmap for next year. (update: more quickly than anticipated, Boomf now ships to the rest of Europe and to North America).

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

You connect your Instagram account to the Boomf website, select nine images, pay £12 ($19) and they’re sent off to your UK address.

So, what are they like? I received a silvery package through the post.

Boomf1

I unwrapped it…

Boomf2

I checked out the nutritional information. They’re not very healthy, but what did you expect? They’re marshmallows.

Boomf3

Inside the box, the marshmallows are wrapped in a plastic bag and accompanied by a card to remind you what photos were on them once you’ve eaten them.

Boomf4

And here they are! They’re 4cm x 4cm squares.

Boomf6

They taste… exactly like marshmallows. They’re all vanilla flavor, although other flavors are apparently being worked on.

Boomf7

Boomf marshmallows are certainly not a bad gift for yourself or an Instagram-loving friend. However, as the Web app for ordering them connects to your Instagram account to access the photos, you won’t be able to use a friend’s photos on their own gift.

This isn’t Mint Digital’s first foray into the world of the Instagram API – it previously launched Stickygram (before selling it to PhotoBox) and Projecteo, a tiny projector for Instagram photos.

Boomf

Read next: Taking a cue from Microsoft, Nokia is trying to sell the Lumia 2520 by ridiculing the iPad

Shh. Here's some distraction

Comments