Sift, the app that turns your mass of inbox email deals into a catalog-like format, is now available for iPhone users, having previously been restricted only to iPads.

In addition to broadening device support for the app, Sift now includes a Shopping Circles feature that allows users to create a virtual wish-list from millions of items across thousands of stores. Handily when approaching holiday season, these lists can then easily be shared with friends and family.

While the appeal for brands and businesses that sign up with Sift is obvious – more eyeballs on deals means more sales – the appeal for consumers is that the seas of offer emails become easily browsable and genuinely useful. On the downside, it is still limited to users in the US.

You can check out a video of how the app works below:

➤ Sift [iPad/iPhone]

Featured Image Credit – Shutterstock

Disclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question.