SocialBro, the highly useful Twitter management tool, has rolled out an update today aimed at making it easier to scope out business prospects on the social network.

The new integration with Salesforce and Nimble means that it’s easy to add Twitter contacts into your database on those services. Given SocialBro’s ability to segment your Twitter audience (e.g., people who have mentioned you in the past 30 days who are based in the US), you can target a potential sales lead relatively easily. Once you’ve found one, you can check whether you already have their contact data in Salesforce and Nimble, and if not, add it.

It’s a simple but very useful update that should be a boon for Salesforce and Nimble users wanting to make greater use of Twitter.

➤ SocialBro Blog