Branch, the Obvious-backed discussion service, has just released Potluck for iPhone after launching the service on the Web just three weeks ago.

As we said during its debut, Potluck’s link-sharing community could be compared to services like Digg and Reddit, but it isn’t focused on surfacing the best content with upvotes. Instead, Branch likens Potluck to a house party on the Internet, and its casual nature makes for a comfortable place to share interesting sites, articles, videos and imagery.

While Potluck’s Web release caught our attention, Branch co-founder Josh Miller tells us he fully expects “the Potluck mobile app(s) to be more popular than the web app.” Miller went on, saying Branch “originally built the web app in order to prototype and test concepts for the iOS app.”

potluck 730x636 Branchs Potluck comes to iPhone for casual link sharing on the go

In other words, whether or not you’ve already formed an opinion of Potluck as a new service, Branch’s real investment lies in Potluck’s iPhone app. Of course, judging from Miller’s quote above, additional Potluck apps may already be in development. We’ll be sure to share more details on that as news surfaces, and in the meantime, iPhone users can download the new app via the link below:

➤ Potluck for iPhone

Image credit: Siri Stafford / Thinkstock

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