SocialBro is a really useful app when it comes to analyzing your Twitter community, but until now it’s only been about people. Now the Spanish startup behind the app is taking a step towards offering a more well-rounded analytics product by presenting data about your tweets too.
The new Tweet Analytics feature is a little hidden in a UI that has arguably outgrown SocialBro’s featureset, but once you find it in the Tools menu, you’re presented with a graph that shows information about how your tweets have performed over time.You can see the relative popularity of each tweet in terms of the number of Favorites, retweets and replies each one got – the larger the circle representing a tweet, the more popular it was.
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You can break the data down into tweets and replies, and you can adjust the date range covered. I noticed that only the past eight days’ worth of tweets was accurate, with a big chunk of data missing before that – although as this is a new service released today, I’d expect it to start logging the data more accurately from now on.
SocialBro is particularly aimed at businesses wanting to monitor their Twitter presence, and the introduction of analytics for tweets in addition to its strong suite of audience data tools certainly makes it a more attractive proposition in that regard. It follows the recent introduction of DM-based marketing campaigns to its toolset. However, its lack of profile in the face of well-established competition like Salesforce’s Radian6, Topsy and SocialBakers Analytics Pro is a challenge the company needs to tackle.