SoundTracking, a mobile app for iOS and Android devices designed to be “the soundtrack to your life”, is releasing a new update today that now supports Instagram photos. Users can now share photos that they’ve taken in Instagram right into their SoundTracking timeline to complement the music they’re listening to.
The addition of this new service comes as SoundTracking announced some new user statistics. The company says it has 2 million monthly mobile users who are helping to create more than 1.75 million daily social actions within the app.
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The rise to two million is largely attributed to SoundTracking’s redesign at the beginning of this year and the addition of its Smart Play feature, which brings in content from YouTube, Spotify, and Rdio. The social actions shared include the number of views, plays, likes, loves, comments, shares, follows, and more.
Perhaps not surprising, but SoundTracking says that a lot of its growth is coming from the teenage demographic and is quite popular in Latin American countries. The majority of its userbase is in the US, although the fact that 40 percent is international highlights that this might soon change. Besides the US, Brazil and the UK are reportedly the app’s largest countries in terms of usage.
With respect to Instagram, SoundTracking says that users can now combine Instagram photos with their favorite songs while also sharing their music moments to the photo-sharing service. Steve Jang, the company’s founder and CEO says that the reason for the integration was due to its fan community:
We saw our users screen-capturing their SoundTracking posts and manually sharing them into Instagram. Another key indicator we noticed was that many of our users would post their Instagram username in their SoundTracking bio and we received a ton of requests for an integration of our features.
This update is available for both iOS and Android devices.
SoundTracking was created by Schematic Labs and launched in 2011 at the South by Southwest Interactive Festival. It quickly built up quite a following as it was soon downloaded 100,000 times from Apple’s App store.
Photo credit: PHILIPPE LOPEZ/AFP/Getty Images
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