Social drinking is so widespread it’s difficult to know if you have a genuine alcohol problem or not. But Scotland is taking the bull by the horns in its quest to encourage women to curb their booze intake.
As part of its Drop a Glass Size campaign, which launched today, the Scottish Government rolled out Drinking Mirror for Android, which sets out to show you how bad you’ll look ten years from now if you don’t cut back on your alcohol intake.
Drinking Mirror: A sign of things to come
Why the focus is on women only I’m not sure, as the app will work just as well for guys, and it’s not like women are any worse than men when it comes to drinking. Plus, the underlying aim is to get women to drop down from a 250ml-size glass, to 175ml….so the focus is specifically on wine, it seems, rather than alcohol in general. So there is a very narrow-focus here in terms of target audience.
But at any rate, in addition to the app, there will be a national roadshow to promote the campaign. And latest figures show that around 38% of women “regularly exceed daily or weekly sensible drinking guidelines, by drinking more than 2 to 3 units a day/14 units a week.”
Moreover, the number of alcohol-related deaths among women aged 30-44 has doubled in the last 20 years, while the chronic liver disease and cirrhosis death rate in Scotland has trebled since the mid to late 1980s.
You’ll also need to install Adobe Air to use this app, which is a minor hassle. However, once you’re good to go, you snap a self-portrait, and let the app do the rest.
The app is available for Android-only at present, but an iOS incarnation is on its way shortly.
Feature Image Credit – Thinkstock
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