Foursquare recently announced that its Explore feature would be available to all visitors to its website, regardless of whether they were even a user of the service. Now, itâs bringing it to mobile devices and the first platform to get it is BlackBerry.
The feature allows you to hit up the Explore section of Foursquare regardless of whether youâve ever used it to check in once. The BlackBerry team apparently created a logged-out mobile version of the Explore section during a recent Foursquare hackday. Now, itâs the first platform that lets you download the Foursquare app and begin searching for local results without signing up for the service at all.
Foursquare founder Dennis CrowleyÂ has saidÂ that a key moment in the serviceâs history was when it figured out that Foursqare was being used to âlook for where their friends are, to find things, and as a recommendation service,â adding, âItâs almost like it doesnât occur to them to check in.â
Bringing the Explore feature to the web, and now mobile devices, without having to sign up at all reinforces that Foursquare has been building something more than a check-in service. Itâs a recommendation engine powered by people on the ground, leaving tips, taking pictures, rating places and yes, checking in. Now everyone gets to use it, even if it neverÂ occurredÂ to them to use it to track their visits. Itâs an incredibly clever move and one that I think demonstrates exactly how powerful the app could be.
Iâd expect to see this sign-in free experience show up on more mobile platforms like iOS and Android fairly soon asÂ FoursquareÂ continues this transition.
Foursquare recently announced aÂ partnership with Opentable for reservations. It alsoÂ updated its Android appÂ to bring back the ânearby friendsâ filter and simplified its Explore view with a better map,Â new search filtersÂ and more.
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