Nike is showing no signs of slowing in its attempt to own the fitness space.
Whilst earlier today we brought you news on Path’s integration with Nike+ and its recently launched Fuelband, the sportswear giant has now unleashed two brand new apps into the public realm – Nike+ Basketball and Nike+ Training.
These two new additions to Nike’s armory are now live for ‘athletes’ in the US, China, UK, France and Germany, and are designed to work in tandem with Nike+ Running and the Nike+ FuelBand.
Underpinning these latest rollouts is the Nike+ Sport Sensor, which is built into each shoe and collects data relating to users’ movement and then wirelessly transmits this data to the Nike+ Basketball/Training app. This data is then translated into different metrics that deliver real-time feedback and information about either their training session or basketball game.
How the apps work
The Nike+ Basketball app breaks down the users’ game to provide key data on how high, hard and quickly they play each game. It also features ‘Showcase’ mode that allows players to record a dunk and superimpose their live data onto the video, which can then be shared with their friends via the usual social outlets.
Nike+ Training, on the other hand, is a less niche app that features insights and training packs from top athletes, such as LeBron James and Rafael Nadal:
The Nike+ Training packs consist of a series of short workouts, designed to help users improve their general fitness. Each workout is demonstrated on-screen for extra guidance, with the data delivered to the user’s phone via the Nike+ Training app.
Check out the Nike+ LeBron dunk below.