I believe that quality content has to be consumed from an elegant app, like Fresh Feed for Mac.

Fresh Feed is a simple and effective News notifier that doesn’t try to be the Jack of all trades. It sports a minimalistic yet gorgeous design. Upon installation, the app will set itself in the menubar.

Another good thing about Fresh Feed is that it doesn’t nag you to add feeds right away. Popular online news resources are automatically subscribed to and are readily accessible. Did I say news sources? Scratch that, only the Engadget feed is available for now. The level of the bottle icon in the menu bar fluctuates with the flow of news alerting you of all latest updates.

I love Google Reader and use it every waking minute. But it isn’t ideal for going through a list of articles in a glance and reading one or two from the bunch. Fresh Feed is very convenient that way. Take for example, the Engadget feed. I am so not interested in reading about all the gadgets that come to market in any given day. Just may be a couple of Android & iOS updates. With Fresh Feed, you can just keep scrolling until you find the ones that interest you and ignore the rest. Saves me a lot of time.

Fresh Feed Fresh Feed: An Elegant Way to Read News

Fresh Feed

If you aren’t a big gadget fan like me, you might want to hit Config and enter the RSS feed link of your favorite website/blog. To learn more about a news item, click on it and read the full content on your browser.

Lack of a scroll bar makes the Fresh Feed experience a bit annoying. The scrolling is smooth and the gestures work fine, but still without a scroll bar, the app doesn’t feel complete.

Fresh Feed is available for free in the Mac App Store. If you find this version of Fresh Feed too simple for your taste and looking for few more features, you will have to wait till the Pro version shows up. While there is no mention of the price or availability, Fresh Feed Pro looks so good on paper (or on the webpage). Google Reader import, dynamic scrolling and extensive social network integrations are some features that are worth setting aside a few bucks. Can’t wait to try it out!