Appcelerator, a platform for developing native mobile, desktop, and iPad applications using web technologies, partnering with FortiusOne, a location analysis software provider, today announced the first location-based analytics platform for mobile applications.
The new Titanium+Geo platform, demonstrated today by FortiusOne at the Location-Based Marketing Summit in New York City, allows enterprises, marketers and retailers to better understand where, when and how mobile applications are being used. Business decision makers can now measure the impact of location-enabled mobile applications and social media on their company’s bottom line.
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Appcelerator’s Titanium+Geo utilizes the core location analytics driving FortiusOne’s GeoIQ platform and extends its capability to capture, analyze and visualize real-time data from mobile devices and social media services. This complete data management, visualization, and analysis platform enables exploration, sharing and collaboration around geo-tagged data.
“People increasingly expect location-specific capabilities on their cell phones and companies are trying to make their information locally relevant,” said David Sonnen, senior analyst, IDC. “Until recently retailers and marketers were just guessing about the effectiveness of their content. Now Titanium+Geo gives decision makers real-time analytics that measure their mobile content’s effectiveness; making every dollar of expenditure targetable and measureable.”
Titanium+Geo combines internal data (such as coupons, customer databases and location information), with external data (such as Twitter, demographic and competitive information) to create actionable data (such as running a promotion, selling advertising, or opening a new location). See how a retailer uses Titanium+Geo to understand the effectiveness of their mobile application’s demand generation and opportunities for growth below:
“Our developers are creating apps that place a premium on knowing where the user is and what they’re doing,” said Jeff Haynie, CEO of Appcelerator. “Now with Titanium+Geo, we’ve lowered the barrier to entry for both developing mobile applications and analyzing the results. Developers can better target offers, cross-sell products and understand the geo-social context of their applications.”
Appcelerator’s Titanium platform delivers cross-platform support, enabling applications to be deployed onAndroid, iPhone and Blackberry with a single set of source code. With only a few lines of code, developers can automatically capture the location of all mobile events. Users can then combine and analyze massive amounts of dynamic data streaming from mobile applications with data from their enterprise systems and the 45,000 data sets in the FortiusOne GeoCommons data marketplace, enabling a better understanding of the ROI of mobile and social investments.
The video alone is pretty incredible and should have any business owner, advertiser or marketer instantly interested in the program. Those who have researched such a program have given it two thumbs up. According to the Appcelerator/IDC Q4 Mobile Report, developers indicated a strong interest in using geo-analytics, with 42% saying they are currently or will soon use this type of API in their application.
What do you think as a consumer, advertising or marketing executive, or business owner, of Titanium+Geo?