Everyone in the business today knows that one of the most crucial elements in an iPhone application’s success is efficient marketing and thoughtful advertising.
There are far too many stories about talented developers with innovative applications that just don’t make it, and people better start learning from others mistakes.
It can be pretty hard to break through the mist of anonymity and be noticed even with really good looking, carefully brushed and innovative applications. There are about 100,000 reasons for it in fact, most of indie and one-man studios don’t get the game. Getting the app in the store does not mean work is done. The problems start there, from the approval date, user reviews, icon visibility, there are just too many variables in the game to leave it on auto pilot.
So you got the point, marketing and advertising is important as quality coding and great idea if you want to make it in the big world.
Aapprupt - performance marketing network for mobile applications based in Germany made their first product public – Performance Analytics.
The idea is pretty simple , by adding one additional layer into your iPhone app, you can track and monitor your apps downloads across different marketing sessions. You can create different links for different marketing campaigns i.e (bit.ly/twittermarketing and hurl.ws/facebook or tnw.to/adsense) that can be tracked separately. This gives you the opportunity to analyze the data and help you decide what works best for your application. Based on those reports you can add additional effort to lagging campaigns or continue the successful ones.
Look at it like this, it’s an easy way to track how much you really pay for an application download in different marketing campaigns. Statistics are focused on clicks and downloads that can be broken down to revenue per link or the whole campaign, and rankings and rank changes within the AppStore, so you can recognize trends and act accordingly
The service is still in beta so you can add and use it for free but they did reveal the possibility of premium accounts in the future.
Check out their blog for more detailed explanation or follow them on Twitter
We started to offer this service for free in private beta a few weeks ago and are currently testing is with top 20 iPhone apps.
we provide getap.ps/app links and provide full stats and reports on marketing campaigns and conversion ratio
Ouriel Ohayon
Appsfire.com
Thank you for reviewing our service!
We agree that smart marketing, especially for developers without a huge budget, is becoming more and more important when looking at the increasing number of apps in the App Store.
We have a lot of cool stuff in the works for developers and will extend our service around the topic of marketing and performance.
Best regards,
Kjell Fischer
apprupt.com
Sounds like a good tool. With Google coming out with their mobile analyics and all the other players out there (flurry etc), this space is becoming very crowded. It would be great to do a story on all of these and a compare/contrast feature set.
I have been keeping an eye on iphone analytics apps and soultions for quite some time, it might be a good idea to compare them all.. cheers
Great service. In fact right now, with the App Store having over 100,000 apps and a lot of junk ones, its crucial for developers to market their app properly for it to sell and become a success. I highly recommend this service!
As innovation is important for a new application, marketing is important for success. Important service by Apprupt. It would allow new techies to analyze the reach of their application. Rush to Apprupt to grab the free beta service. Are there any other free reliable services available for the developers to track success of their application?