Glasscubes, a startup hailing from London, is bringing small and medium enterprises CRM tools and intranet capabilities together in one package. They focus on the smaller company looking to bulk up on functionaility, while keeping costs low.
Much more than a simple CRM SaaS product, Glasscubes brings in capabilities often found in products such as SharePoint. The product offers document sharing, internal polling, calendar functionality for teams, file uploading and sharing, and document versioning, among others. This will appeal to the less tech-intensive startups, that perhaps do not want to spend time setting up several custom solutions.
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The interface of the product is clean, and simple. While the most backward salesman might stumble to find things at first, the simplicity of the user interface will have even him up and running quickly. Glasscubes also tosses in conference calling as an add on, just in case they had not been covering enough bases.
Where Glasscubes truly shines, past all its other features, is in its core CRM features. Glasscubes adds in a new flavor of reporting to the perhaps stodgy CRM world. Of course, as with any customer relationship management application, contacts can be uploaded, tagged, searched, and sorted. Glasscubes also tracks new leads, and the results of those leads as you work through your day.
The software then creates graphs based on the different situations: new leads, conversions, etc, allowing you to simply track your performance. Of course, the worry about giving your boss a much simpler way to keep one eye over your shoulder aside, this is a great boon to the salesmen of the world. You can now at a glance, see how you are doing today, and how that stacks up to yesterday, last week, and the month before.
For a video overview of the CRM side of the product, they have produced a video.
For anyone worrying about a Ma.gnolia situation, Glasscubes backs up their entire system daily to a separate data center. Glasscubes goes out of their way to explain how they handle their data center, something that even the hottest startups cannot seem to manage.
Given that Glasscubes is aimed at the smaller enterprise, its pricing reflects it. They offer both a free option (for the leery businessman), and a number of tiered paid option ranging from $25 monthly to $199 monthly. The company is trying to position itself in between the self employed, and the company of sufficient size to need a full enterprise option.
Glasscubes offers a simple, feature-rich solution for the small or medium enterprise. They have a strong start, and according to ReadWriteWeb, already have hundreds of users. Assuming that they can continue to expand their product, while keeping its complexity as diminished as it is now, the CRM world now has another capable competitor.
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