Beyoncé dropped a bombshell of a surprise last week in the form of a self-titled visual album exclusive to iTunes Store. The first three days of sales reached a record 828,773 units, Apple announced on Monday. The release also set a record for first week album sales in the US and hit the top spot in 104 countries.

beyonce Beyoncé’s iTunes exclusive album sets store record with over 800,000 units sold in three days

Beyoncé’s achievements are particularly noteworthy because she released the album as digital-only and without a pre-launch marketing blitz. Interestingly, Beyoncé’s husband Jay Z partnered with Apple rival Samsung to release his Magna Carta album earlier this year.

Beyoncé [iTunes Store]