Apple announced today that five of its exclusive iOS productivity apps–Keynote, Pages, Numbers, iPhoto and iMovie–will now come free with every new iPhone, iPad or 5th-gen iPod touch.

iMovie and iPhoto normally cost $4.99 (£2.99) individually in the App Store. Pages, Numbers and Keynote are usually priced at $9.99 (£6.99). Collectively that’s a $39.95 (£26.95) saving.

It’s a significant saving for consumers, and should help boost Apple’s user base across all of these premium apps. Many iPhone owners are turning to third-party alternatives such as Snapseed for photo-editing or Byword for writing text documents. Now that these apps are free, they’ll be hoping that some of these users come back when they upgrade their iPhone or iPad.

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