Music video website VEVO has launched a new update for its iPhone application in the UK, adding a new Match service that will scan user iPhone libraries and deliver music videos of the songs and artists that it can find.

VEVO, a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI content, introduces the new feature at a time where Apple’s iTunes Match is starting to gain in popularity, scanning customer music collections to make ‘matched’ tracks available from the Cloud.

VEVO Match is a free service, selecting videos from the company’s catalog of 45,000 videos from more than 11,000 artists, with the company also plugging its “enhanced” Facebook integration, adding to its basic social sharing features that post links to selected videos on Facebook and Twitter.

Launching in the UK last April, VEVO’s apps on iPhone, iPad, Android, Windows Phone and BlackBerry PlayBook have been downloaded more than 1.3 million times.

Vevo

 VEVO launches a new music video Match service for its UK iPhone app   VEVO launches a new music video Match service for its UK iPhone app