This iPad cushion may not be a looker, but it’s built for comfort

Here at The Next Web, we don’t pre-screen the ads we run from our partners at BuySellAds, which means that its sometimes a pleasant surprise to see what comes through. In this case we’ve even discovered something well worth sharing with you right from one of our own ads.

The IPEVO Cushi is an iPad stand built with comfort in mind. Whether you’re in a chair, in bed or sitting on the floor, this pillow has you covered. It’s the polar opposite of the minimalist good looks sported by stands like the MoviePeg. Instead, this cotton denim-coated alternative has its own brand of big, squidgy charm.

Coloured to match Steve Jobs’ jeans, apparently, the Cushi is marketed as “The perfect bedtime companion”. If you need a little extra space, perhaps for a keyboard, an extra flap can be unfolded.

It’s certainly not the most attractive stand on the market, but there’s still a big part of my brain itching to click the ‘Buy Now’ button. The IPEVO Cushi costs $34.99 – and as its site notes, that price doesn’t include an iPad.