58% of iPad users going to Yahoo! are over 34 years old, 34% are women

58% of iPad users going to Yahoo! are over 34 years old, 34% are women

Yahoo! has put out new statistics on users that visit Yahoo! on an iPad, saying that they have seen a 7x increase in iPad traffic since the iPad launched and finding that 34% of visitors are women, both in US and internationally (international numbers exclude Japan, where 80% of users are male).

Regarding age, 58% of visitors to Yahoo! US using an iPad are over 34 years old, with 28% 34-44 years of age, a 42% increase compared to their overall traffic numbers for this segment in the US.

According to the report, usage is shifting as well:

“While Flickr, Yahoo! Finance, Yahoo! News, and Yahoo! Sports are still popular; Yahoo! Groups, Yahoo! Shopping, and Yahoo! Travel increased 28%, 25%, and 22% respectively, compared to the Yahoo! iPad Early Adopters.”

However, internationally, iPad users are 3-4 times more interested in technology topics than in the US.

Read next: Pew Research: 38% of Americans with cell phones access the Internet

Shh. Here's some distraction

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