Adobe fires back. Digital Technology Viewer may be the answer to Flash for some applications.

Adobe fires back.  Digital Technology Viewer may be the answer to Flash for some applications.

Point, then counterpoint.  That seems to be the way that the battle has gone between Adobe and Apple.

When a publication like Wired Magazine releases an iPad application that simply blows everything else away, you’re bound to see more follow in the footsteps.  The application was made in Adobe’s InDesign, and is stunning to say the least.  But now, in view of the application’s success, Adobe is releasing its Digital Technology Viewer.

The DTV software is aimed at magazine, book, newspaper and retail catalog publishers, enabling them to make iPad friendly versions of their publications via InDesign.  It seems to be, at least for the moment, a cross-platform answer to the Flash issue.

DTV may not be specific to Apple, but Adobe is pulling no punches in making sure that potential developers know where the software can be used.

According to David Burkett, VP of Creative Solutions at Adobe:

“We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication”.

While this still doesn’t rectify every Flash problem, users of the iPad have a lot to look forward to.  As the device continues to take off as an e-reader platform of choice, having interactive applications is a logical next step.

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Shh. Here's some distraction

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