Address to Impress: Perfect Presentations - TNW Academy Email Marketing for Everyone - TNW Academy KickstarterHacks: How to Succeed on Kickstarter - TNW Academy Optimize WordPress for Speed, SEO and more - TNW Academy Content Marketing - Beyond the Blog - TNW Academy The Productivity Power Workshop - TNW Academy Build Your First Mobile App - TNW Academy Responsive Design Techniques - TNW Academy Designing a Great User Experience - TNW Academy Let’s Fix Your Pitch - TNW Academy Growth Hacking for Everyone - TNW Academy The Art of Storytelling - TNW Academy
  • by Maurits Kaptein & Lisanne van Weelden – Chief Scientist Officer & Principal Client Success

    Dr. Maurits Kaptein is a scientist and entrepreneur who obtained his Ph.D. with honours in a joint research project by the Technical University of Eindhoven and Stanford University. Dr. Lisanne van Weelden is a scientist and a teacher who obtained her Ph.D. at Tilburg University. Together they bring years of experience in applying the science of persuasion to e-commerce.

    This class is for all marketers, developers and CEO’s who want to learn how to persuade their customers to click, buy and subscribe.

    During this 1h30 online class you will:
    • Get an overview of the relevant social science theories of human decision making
    • Learn what persuasion is, why it works, and what is known about the different persuasive strategies
    • Understand the six strategies of persuasion by Robert Cialdini, and get examples on several applied results of their value in online commerce
    • Learn how to create persuasive content
    • Get an introduction into online personalisation based on the click-stream of online consumers

    Get your questions answered by experts and start persuading your own customers immediately after this class!

    Tutor
    Maurits Kaptein & Lisanne van Weelden
    Level
    Beginner
    Duration
    1.5 hours
    Date
    November 7
    Maurits Kaptein & Lisanne van Weelden
  • by Kate Russell – Technology and Entrepreneurship Journalist

    Kate Russell has been writing about technology and the Internet since 1995. She appears weekly on BBC2 and BBC World News, on the technology programme Click, and is a regular on other TV and radio stations. Her first book ‘Working the Cloud’ and companion website workingthecloud.biz are the ultimate collection of tips, tricks and resources for small businesses, start-ups and entrepreneurs.

    This 1h30 online course will cover:
    • Tools and tips for creating and performing memorable presentations
    • Professional promos you can make in minutes
    • Free tools to broadcast presentations online to up to 250 people
    • Low cost professional video conferencing for group interaction
    • Free tweet-walls and other ways to promote participation and liven up events

    This class will arm you with everything you need to get your message across successfully to a group of people, either online or in person. Follow Kate Russell’s advice on ‘perfect presentations’ and have your audience remember you the next day!

    Tutor
    Kate Russell
    Level
    Beginner
    Duration
    1.5 hours
    Date
    November 21
    Kate Russell
  • by Jordie van Rijn – email marketing specialist, emailmonday.com

    In this 1h30 online class, e-mail marketing veteran Jordie van Rijn will share all he has learned on this subject over the last 12 years of professional experience. This explains why his recent book hit the #2 spot just a few weeks after getting published. His practical and enthusiastic approach is contagious and will have you sending better e-mails and newsletters the next day.

    Jordie is armed with a lot of examples and will show you the tips and tricks used by experts. In this live class, Jordie will tell you about:

      * Structure: how to build your email to get well-deserved attention
      * Psychology: how to push your subscribers to click
      * Creativity: how to come up with successful catchphrases; e.g, the perfect subject line

    Get all your email marketing questions answered - Jordie is taking questions from the audience throughout the duration of the class! After this class you can immediately start increasing your open rates, CTR and revenue of your e-mail marketing.

    Tutor
    Jordie van Rijn
    Level
    Beginner
    Duration
    1.5 hours
    Date
    October 3
    Jordie van Rijn
  • by Clay Hebert – Creator, KickstarterHacks

    Clay Hebert is a Kickstarter expert. The creator of KickstarterHacks, Clay has helped over 25 projects raise over $2 million dollars total on Kickstarter and Indiegogo. He’s an expert in planning, building, launching and promoting successful crowdfunding campaigns and will show you how to get your project funded.

    Crowdfunding platforms like Kickstarter and Indiegogo have completely changed the landscape for funding and launching creative projects. In 2012 alone, over 2.2 million people pledged over $319 million and successfully funded over 18,000 Kickstarter projects, 10% of the films at Sundance were Kickstarter-funded and Kickstarter raised more money for the arts than the National Endowment for the Arts, all by its third birthday. In this class, Kickstarter expert Clay Hebert will show you how to plan, build and launch a successful crowdfunding project.

    Tutor
    Clay Hebert
    Level
    Beginner
    Duration
    1.5 hours
    Date
    August 22
    Clay Hebert
  • by John Saddington – Co-Founder, 8bit

    John Saddington is, without question, one of the most respected names when it comes to WordPress. As a co-Founder of 8bit and the creator of Pressgram, he has developed some of the best practices and most-used tactics for WordPress publishing. He’s been a professional blogger for over 12 years, and has a wealth of information to share when it comes to WordPress publishing.

    WordPress is the fastest growing and most popular blogging platform on the planet and is, without question, the defacto-standard when it comes to online publishing. What’s unfortunate is that most WordPress users are not as familiar as they need to be with some of the core components of the actual application that can improve their entire blog publishing experience!

    In this fast-paced and highly practical/tactical lesson, John will walk you through the admin from soup-to-nuts uncovering techniques and options within WordPress that you may never have known existed. Dramatically increase your blog publishing pipeline, increase the speed of production (and the speed of your blog), as well as optimize for SEO and more! You will also learn about top-level strategy for categories, tags, WordPress Themes and Plugins.

    Tutor
    John Saddington
    Level
    Beginner
    Duration
    1.5 hours
    Date
    August 15
    John Saddington
  • by Erika Napoletano – Author, The Power of Unpopular

    Erika Napoletano is a best-selling author, contributor to Entrepreneur Magazine and the American Express OPEN Forum. Her no-nonesense approach to brand strategy has helped clients from around the world get their brands un-stuck. If you’ve ever thought that content marketing was just too confusing, too much work or simply ineffective, this is the class for you.

    You know what your problem is? You’re thinking of your blog as a B-word. B is for broadcast. It’s really a C-word (and no—- not THAT one). Conversation—when you learn to use your blog as a C-word, that’s when your business and brand can really change. It becomes something that works for you instead of something you work to create. F***in’ MAGIC.

    Tutor
    Erika Napoletano
    Level
    Beginner
    Duration
    1.5 hours
    Date
    July 30
    Erika Napoletano
  • by Mike Vardy – Author, The Front Nine

    Mike Vardy could be best described as a productivityist. If there’s a faster and better way to accomplish something, he has probably found it and improved upon it. His book, The Front Nine focuses on starting your year at any time to make the huge changes that you need in order to do more with less effort.

    This workshop will enable attendees to take a step back from the day-to-day and learn about valuable strategies and tools that will allow them to be ready to attack their work and life with a more balanced, efficient, and effective approach. Mike will be focussing session on three specific areas that can impact your productivity: Email Management, Calendar Management, and Time Management.

    Tutor
    Mike Vardy
    Level
    Beginner
    Duration
    1.5 hours
    Date
    July 18
    Mike Vardy
  • by Tim Anglade – Head of Developer Programs, Apigee

    A 1-hour class to learn everything you need to know to build a mobile app for iOS, Android, Windows Phone or Blackberry! In this session adapted from Tim’s popular mobile training series (taken by over 1,000 people around the world so far!), we’ll use standard tools like HTML5, jQuery, PhoneGap and APIs to demonstrate how to quickly assemble cross-platform mobile apps that behave natively on your preferred mobile platform, and are ready to handle “catastrophic” success on the app store.

    After a quick review of standards and UI prototyping tools, we’ll take a look at how to integrate data sources & storage, and package your app for delivery on the app store. We’ll have our first app working on a device in under one hour, with plenty of time to spare for questions.


    Pre-requisites: being able to read HTML and JavaScript will be useful to follow along. We will pass around links to all tools & code used during the class.

    Tutor
    Tim Anglade
    Level
    Intermediate
    Duration
    1 hours
    Date
    June 27
    Tim Anglade
  • by Tim Wright – Developer, Fresh Tilled Soil

    A 1.5 hour class by Tim Wright, senior front-end developer at Fresh Tilled Soil. Tim is a frequent speaker, blogger, article writer, and published author. He recently wrote a book on JavaScript: Learning JavaScript: A Hands-On Guide to the Fundamentals of Modern JavaScript.

    As we step further down the path of responsive design we begin to expose new and exciting problems, which help define the future of user experience on the Web. Problems centering around asset management (like images) have come to the forefront and pushed us to discover new solutions that guide us to exposing what, “crafting a user experience” really means. This not only applies to how we view user experience but also how the user views it, and how to attain those goals without losing our minds.

    This class is for every designer or developer who wants to learn how to develop and design responsively. In this class we’ll look at how we arrived at responsive design as a solution, which problems it solves, and its role in our broader goal to create a truly context-aware design and development model. We’ll talk about the path we’re moving down, where we can push it to the next level, and most importantly, how to get there.

    Required knowledge:
    Strong knowledge of CSS and HTML. Preferably Javascript.

    You will learn:

    • Basic overview of responsive design and why most people are utilizing this
    • Specific process to follow when implementing a responsive website
    • How to use CSS3 media queries to develop a responsive website
    • How to create and code fluid layout systems
    • How to create a website or an app for a device that has not been developed yet
    • How to use various methods in advanced responsive design techniques
    • How to adapt your designs to your customers’ use cases
    Tutor
    Tim Wright
    Level
    Intermediate
    Duration
    1.5 hours
    Date
    May 29
    Tim Wright
  • by Steve Hickey – Designer, Fresh Tilled Soil

    ​A live interactive class by Steve Hickey, UI designer & developer at Fresh Tilled Soil. Steve is a craft beer aficionado, 10K runner-in-the-making, and UI design whiz. His finger is always on the pulse of UI/UX advances, making him the go-to guy to find out what’s next in design innovation.

    This class is for every designer, developer or marketer looking to learn more about UX practices and methods. Website, web application, and native app design have come a long way from the brochureware of the past decade. Learning how to make applications attractive to users is not about trendy fonts and pretty pictures. It requires a deep understanding of the user’s needs and behavior.

    This class will teach you the skills to research, model and validate your ideas against best practice and user feedback.

    You will learn:

    • What is user experience design
    • Principles of user experience design
    • Effective methods for crafting an experience
    • Artifacts of an experience design process:
      • Definition statements
      • User types & user personas
      • User stories & features
      • Site maps & user journeys
      • Sketching/ wireframing
      • Prototyping
      • User testing
    • What to build and why

    After this class you will know why user experience matters; how to employ an efficient and user-centered design process, and most importantly: how to create designs that are intuitive, simple and customer centered.

    Tutor
    Steve Hickey
    Level
    Beginner
    Duration
    1.5 hours
    Date
    May 14
    Steve Hickey
  • by Brad McCarty – Director, TNW Academy

    Exclusive for attendees of TNW Conference Europe.

    Online interactive class by Brad McCarty, Director of TNW Academy. Brad has worked with startups of every stage to help them find and refine the message that they present to the world.

    Planning on going to TNW Conference? Get your ticket now and join this class for free. This class is for everyone looking to sharpen up their pitch and get media attention.

    Brad will cover the basics of opening a line of conversation with media. Whether you’re a startup, a stalwart company or just a person with a big dream, we’ll show you how to define a clear precise message and make media your best friend.

    Tutor
    Brad McCarty
    Level
    Beginner
    Duration
    1 hours
    Date
    April 19
    Brad McCarty
  • by Joe Stump – Founder, Sprint.ly

    A ​2 hour online class by Joe Stump, a seasoned technical leader and serial entrepreneur. He is founder of Sprint.ly, former lead architect of Digg and advisor of many startups and companies.

    Back by popular demand, this class is for every founder, marketer or product manager that wants to learn the methods to enable growth in a startup or traditional company. Although every company desires growth, startups especially are designed to grow fast. ‘Growth Hacking’ is a 2 hour online class about the essential techniques to enable rapid growth.

    Joe will cover the available tools and why each is important, how they configured them at Sprint.ly, how to run tests and interpret the results and share some examples where they have seen success from growth hacking. After this class you can immediately start improving your product and growing your user base.

    Tutor
    Joe Stump
    Level
    Beginner
    Duration
    2 hours
    Date
    March 19
    Joe Stump
  • by Alex Barrera – Founder, Press42

    Alex Barrera, a seasoned startup mentor and serial entrepreneur. He is founder of Press42.com, co-founder of Startup Bootcamp Europe and Global Shaper of the World Economical Forum.

     

    this 2 hour interactive online class is for every business that wants to get noticed. There is nothing moer powerful than illustrating your product with a story. Stories appeal to our human side, generate impact and stay with us forever. Everyone remembers Cinderella, how many remember your startup or product?

    Alex will cover the basics on how to build a storyline. What is a story, what parts does it have and how to mix them to write powerful and inspirational stories. After this class you can immediately start crafting powerful stories that move journalists and make them write about you.

     

    Tutor
    Alex Barrera
    Level
    Intermediate
    Duration
    1.5 hours
    Date
    February 19
    Alex Barrera

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