by Erika Napoletano – Author, The Power of Unpopular
Erika Napoletano is a best-selling author, contributor to Entrepreneur Magazine and the American Express OPEN Forum. Her no-nonesense approach to brand strategy has helped clients from around the world get their brands un-stuck. If you’ve ever thought that content marketing was just too confusing, too much work or simply ineffective, this is the class for you.
You know what your problem is? You’re thinking of your blog as a B-word. B is for broadcast. It’s really a C-word (and no—- not THAT one). Conversation—when you learn to use your blog as a C-word, that’s when your business and brand can really change. It becomes something that works for you instead of something you work to create. F***in’ MAGIC.