“Can you blog, Twitter, Flickr or Facebook better than mere mortals?”
If so, Dutch clothing company G-Star Raw has put out the call for fashion reporters. G-Star Raw is famous for its innovative denim styles. They’ve been around since 1989 and have two flagship stores. One is located in New York, NY and the other in Amsterdam. However, they have retail locations all over the world.
They’ve taken the Social Media route to recruiting. Candidates can apply via Twitter, Facebook, Flickr and YouTube. They’re offering reporters a chance to report from New York Fashion Week from February 12-16, 2010. Reporters will get access to the G-Star show and also be able to report from backstage. It’s not 100% clear what other shows and events they’ll go to, but I’m pretty sure they’ll be all over town that week!
Check out the video below and, if you think you have what it takes, find out more about entering here.
This isn’t a new approach to finding talent. However, I’ve yet to see the projects really be mind-bogglingly impressive. Earlier this year Internet Week New York and Pepsico did a similar promotion and the content their reporters turned out wasn’t impressive. Check it out for yourself: Internet Week New York 2009 Coverage.
However, being someone who has covered a fashion week or two, I know that those in fashion are wonderfully creative. I’m hoping that creative spark crosses over to the folks they choose for this and for the resources they give them to work with.