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The Polaroid is Back. No really.

By Zee Follow Zee on twitter on October 14th, 2009

07d1473de864cf79_polarpoidYes, it’s back. The camera that no one realised they’d miss will be available to buy soon.

At a press conference in Hong Kong, Polaroid announced that they will be re-launching the One Step camera. Thanks to campaigns like The Impossible Project, a scheme to reinvent the Polaroid instant film after the company ceased its manufacture, has proved that there’s still a great amount of interest and demand.

The new Polaroid will manufacture a range of instant film products like the Polaroid 600 instant film, and also re-introduce a range of instant cameras including the “Polaroid One”.

In addition to film-based efforts, Polaroid also plans to produce a Polaroid “Three” – an instant digital camera that produces 4-inch by 3-inch instant digital photos. While The Impossible Project is set to release its first black and white version of the new Integral film in early 2010.

Discussion - 16 Comments/Pingbacks RSS feed for comments on this post

  1. Emily says October 14, 2009
    Reply

    YESSSS, SOOOOO STOKED!
    im so happy its coming back. I was starting to lose faith in the human race

  2. Mike says October 14, 2009
    Reply

    I’d say plenty of people would say they missed it, considering the amount of interest. But every reporter has to get their little jabs in, right?

  3. tara says October 14, 2009
    Reply

    aww yaaayy!!
    thats so exciting!
    im so getting one! <3333

  4. martha says October 14, 2009
    Reply

    I Wonder just how expensive its gonna be

  5. Wally says October 14, 2009
    Reply

    Awesome.

  6. Becca says October 14, 2009
    Reply

    Finally. Jesus.

  7. Twinkle Toes says October 15, 2009
    Reply

    FUCK YEAH!

    Finally, I won’t have to pass around my digital cam. Sharing pollies is more fun.

    This better not be a joke! Cause I don’t see anything on TechCrunch about it.

  8. Reply

    woah woah woah…techcrunch isn’t gospel.

  9. Twinkle Toes says October 15, 2009
    Reply

    You’re right, it’s not gospel (second hand accounts of events).

    It’s the source itself. :D

  10. Reply

    We could not be more excited that Polaroid film is back. I work at Adesso Albums and the whole concept behind our company started with the instant Polaroid pictures. We are so happy that we can still provide our customers our original photo guest book made specifically for Polaroid. We can’t hold back our excitement and want to give you a 10% discount on your next album purchase. Go to http://www.adessoalbums.com and type in POLAROID at checkout and receive the savings!

  11. Twinkle Toes says October 22, 2009
    Reply

    @Jess, wow on topic Spam!

    Impressive!

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