Comments on: It’s true. McDonalds has a website for black people

By: Is McDonald’s playing the race card for profit with site for black people?

Is McDonald’s playing the race card for profit with site for black people? — Mon, 27 Jun 2011 13:26:22 +0000

[...] with Zee from TheNextWeb.com blog when he says Pardon my french, but lets not bullshit around, this is of course merely a way to target racial [...]

By: Mcdonalds people | Bgpsav

Mcdonalds people | Bgpsav — Sun, 19 Jun 2011 08:09:39 +0000

[...] It’s true. McDonalds has a website for black peopleLast month, McDonalds launched this cool viral marketing campaign for the debut of the Quarter Pounder in Japan. At one of the McDonald’s chains in Osaka, 1,000+ customers were seen lined up in front … Listed below are links to weblogs that reference McDonalds hired 1,000 people to line up for Quarter Pounder campaign: [...]

By: MystiqueStorm

MystiqueStorm — Sat, 22 May 2010 03:46:02 +0000

Interesting. First they have all these commercials featuring blacks over the years and now this. It seems as though McDonald’s is desperately trying to target and attract more customers from the black community. Some of their food is unhealthy (so are some other fast food chains but Micky D’s is #1) and can cause obesity, clots and diseases such as diabetes if people consume too much of it. Something is not right here…

(This is coming from an African-American btw.)

By: Danno

Danno — Mon, 22 Feb 2010 23:52:39 +0000

Thank you! I am black and after Mc Donalds slew of “Urban Themed” commercials, I really started feeling like they were targeting the African American community but whenever I would mention this to one of my white friends they would give me that look. The “Sure, here goes another irate black man playing the race card look.” In all honesty, I think its pretty hilarious that they would do something so stupid, but also as someone who works in marketing and knows how effective it can be, its kinda depresssing.

By: lola

lola — Sun, 08 Nov 2009 03:51:04 +0000

LOL @ 365White. Let’s not try to play role reversal here, because it doesn’t work. This is a white country, you don’t have to specifically target your own “majority”. It’s just not the same thing.

Before I continue let me just say that this McDonald’s website and the whole targeting of black Americans in every damned commercial is just silly and embarrassing.

BET…created because black people were not allowed to be portrayed on television in roles other than fat ugly mammies and being played by whites in black face. Jet magazine…created because whites were certainly not putting black people in their mainstream magazines. I could go on and on. The people who try the whole role reversal bullshit are missing the mark and don’t understand the origin of specifically black companies or businesses.

By: 365Black.com: You Wouldn’t Understand. | Black Web 2.0

365Black.com: You Wouldn’t Understand. | Black Web 2.0 — Thu, 10 Sep 2009 13:02:07 +0000

[...] recently read an article about 365black.com, a website dedicated to celebrating black history and achievements 365 days a [...]

By: Madmadman01

Madmadman01 — Sat, 29 Aug 2009 10:26:22 +0000

365white would cause negative associations with white power and white supremacy. 365black is silly, but it definitely does not invoke such negative thoughts. My personal reaction (I’m white) is “well, they tried to do smth nice but did it in a sorta stupid way”.

By: Doodie

Doodie — Fri, 28 Aug 2009 00:09:37 +0000

Good post. 365Black is ridiculous. I think this is one of those things that we’re all going to look back on and say “I can’t believe they thought like that!”

I just wrote something up about it as well.
http://doodiepants.com/2009/08/25/mcdonalds-website-just-for-people-with-darker-skin-365black-com/

By: nev

nev — Tue, 25 Aug 2009 09:18:07 +0000

I saw something similar on Apple’s website, which has since been taken down. Luckily, I took a screenshot of “Black Power Emoticon Icons”.
At the time I thought, What if this had said, “White Power Emoticons” with some skinhead-looking face?

http://www.mozzaic.co.uk/AppleBlack.png

By: Rick

Rick — Tue, 25 Aug 2009 08:39:06 +0000

Typically American. The Sony ad featuring a black woman vs a white woman was supposedly racist (although the rest of the world didn’t see it), but systematic racial segregation is okay.

As someone from a mixed race family I find this unbelievably offensive, but then again I also find racially profiled ‘black’ magazines offensive.