Comments on: UK retailer spams Twitter, tries to hide the evidence, fails

By: Who should get the blame for corporate social media mishaps? - TNW Social Media

Who should get the blame for corporate social media mishaps? - TNW Social Media — Fri, 06 May 2011 14:11:22 +0000

[...] and balances weren’t in place two years ago when Habitat spammed hashtags when setting up their Twitter account; they blamed it on an intern when they got called out for it. [...]

By: Social Media: You Must Draw The Line Before It Can Be Crossed | The Adaptive Marketer

Thu, 17 Mar 2011 00:23:51 +0000

[...] the “unwritten rules” of what’s right. We should expect big “Oops” like what happened to Habitat (in the UK) being caught spamming hashtags and attempting to get into trending topics? And, we shouldn’t [...]

By: Fashion faux pas « We Love…

Fashion faux pas « We Love… — Fri, 04 Feb 2011 10:26:00 +0000

[...] shocking to see a brand act like this in 2011. Almost two years ago, UK retailer Habitat set the precedence for hijacking popular hashtags with wholly inappropriate promotional messages, including the [...]

By: Five social networking faux pas to avoid « Creativesrus's Blog

Five social networking faux pas to avoid « Creativesrus's Blog — Wed, 22 Dec 2010 10:41:59 +0000

[...] and if not executed with foresight and precision can end in disaster, as furniture retailer Habitat learned the hard way. Despite someprotests to the contrary, traditional advertising remains relevant. Although virtual [...]

By: Social media advertising comes of age, gets regulated

Social media advertising comes of age, gets regulated — Tue, 09 Mar 2010 13:10:57 +0000

[...] media marketing has had a number of ‘fail moments’ as it has grown (just think of Habitat and its ill-judged use of hashtags), so it was only a matter of time before rules were tightened [...]

By: How To Bludgeon Your Brand In 140 Characters | Chris Bailey :: Thinking Big Thoughts on Business, Work, and Life

Wed, 27 Jan 2010 02:30:23 +0000

[...] Yep, again. And it’s not just isolated to piggybacking on #Iran – apparently, Habitat has been riding other trending tags such as #apple and #phone. I’m still a bit mystified by who actually thought this was a good idea. The company has [...]

By: Hashtags are dying – here’s how to save them – The Next Web

Hashtags are dying – here’s how to save them – The Next Web — Sat, 04 Jul 2009 13:30:36 +0000

[...] brandname onto Twitter, the other way to abuse hashtags is to hijack them. Just a fortnight ago UK retailer Habitat caused controversy after they used popular hashtags related to the iPhone and the Iran election to promote their [...]

By: How To Bludgeon Your Brand In 140 Characters | Gravit8 Social Relationship Marketing :: Chris Bailey

Wed, 24 Jun 2009 19:02:02 +0000

By: ‘Selling’ is a dirty word on Twitter, new figures show – The Next Web

‘Selling’ is a dirty word on Twitter, new figures show – The Next Web — Wed, 24 Jun 2009 15:05:29 +0000

[...] Now the customers can talk back, meaning traditional mass-marketing won’t work. Just look at the trouble UK retailer Habitat got into this week for an example of how easy it is to get Twitter marketing wrong. The hoards of ‘Affiliate [...]

By: links for 2009-06-23 | BlueWave Media

links for 2009-06-23 | BlueWave Media — Tue, 23 Jun 2009 14:01:45 +0000

[...] UK retailer spams Twitter, tries to hide the evidence, fails – The Next Web You have to wonder who well-known UK retail chain Habitat were taking their Social Media advice from when they launched their Twitter account last week. With a 20% discount offer to promote, they set about getting the word out right away. The problem was, with only a few followers to their new account, how would they get anyone to take notice? (tags: twitter thenextweb habitat socialmedia badexample) [...]