Comments on: First instance of a major advertising campaign using Facebook Vanity URLs http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/ International technology news, business & culture Fri, 25 May 2012 19:19:58 +0200 hourly 1 http://wordpress.org/?v=3.3.2 By: L2: A Think Tank for Digital Innovation » Facebook URLs in Advertising http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-535460 L2: A Think Tank for Digital Innovation » Facebook URLs in Advertising Wed, 21 Dec 2011 12:33:54 +0000 http://thenextweb.com/?p=18923#comment-535460 [...] make easier for consumers to recall and search for. This led a handful of innovative brands (e.g., VW, Vitamin Water, and Carnival Cruise Lines) testing TV spots that encouraged viewers to visit their [...] [...] make easier for consumers to recall and search for. This led a handful of innovative brands (e.g., VW, Vitamin Water, and Carnival Cruise Lines) testing TV spots that encouraged viewers to visit their [...]

]]> By: Tony http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389856 Tony Tue, 22 Jun 2010 22:30:39 +0000 http://thenextweb.com/?p=18923#comment-389856 I want to be in a VW commercial I want to be in a VW commercial

]]> By: Eight hard truths (or not?) about online media, part 1 | Social Business 101: The Conversant Logic Blog http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389855 Eight hard truths (or not?) about online media, part 1 | Social Business 101: The Conversant Logic Blog Sun, 13 Sep 2009 03:39:05 +0000 http://thenextweb.com/?p=18923#comment-389855 [...] tool), runs quite a few TV ads. Volkswagen has seen tremendous success in their online efforts by directing viewers of their TV commercials directly to their Facebook page. And Starbucks — a company that has notoriously struggled during the recent economic downturn [...] [...] tool), runs quite a few TV ads. Volkswagen has seen tremendous success in their online efforts by directing viewers of their TV commercials directly to their Facebook page. And Starbucks — a company that has notoriously struggled during the recent economic downturn [...]

]]> By: Christian http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389854 Christian Thu, 23 Jul 2009 01:45:00 +0000 http://thenextweb.com/?p=18923#comment-389854 FB is blending advertising with content users are sharing. The URLs make the brand more transmittable and accessible, while the ads invite users to create and disseminate co-created content. This branded content then becomes increasingly public and relevant. http://christianprada.net/2009/07/branding-with-facebooks-vanity-urls/ FB is blending advertising with content users are sharing. The URLs make the brand more transmittable and accessible, while the ads invite users to create and disseminate co-created content. This branded content then becomes increasingly public and relevant.

http://christianprada.net/2009/07/branding-with-facebooks-vanity-urls/

]]> By: Greg Nisbet http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389853 Greg Nisbet Thu, 18 Jun 2009 12:29:57 +0000 http://thenextweb.com/?p=18923#comment-389853 Facebook vanity URLs have indeed been around for a lot longer than a few weeks. Facebook starting rolling them out to "preferred partners" at least a couple months ago. I've come across at least fifty. New media sites like Mashable and Techcrunch have their own, and I even know of a boutique advertising firm that can arrange one for clients. Facebook vanity URLs have indeed been around for a lot longer than a few weeks. Facebook starting rolling them out to “preferred partners” at least a couple months ago. I’ve come across at least fifty. New media sites like Mashable and Techcrunch have their own, and I even know of a boutique advertising firm that can arrange one for clients.

]]> By: Dave http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389852 Dave Tue, 16 Jun 2009 14:57:21 +0000 http://thenextweb.com/?p=18923#comment-389852 That would make sense. Allow corporate clients to reserve their vanity url first before it gets stepped on by someone registering their initials. That would make sense. Allow corporate clients to reserve their vanity url first before it gets stepped on by someone registering their initials.

]]> By: Peter Breuls http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389851 Peter Breuls Tue, 16 Jun 2009 14:46:31 +0000 http://thenextweb.com/?p=18923#comment-389851 I've seen the VW ads with their vanity URL's on American television for a couple weeks now, so these aren't new. I assume that advertisers have had the vanity option for a while. I’ve seen the VW ads with their vanity URL’s on American television for a couple weeks now, so these aren’t new. I assume that advertisers have had the vanity option for a while.

]]> By: ace bhattacharjya http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389850 ace bhattacharjya Tue, 16 Jun 2009 11:12:33 +0000 http://thenextweb.com/?p=18923#comment-389850 Cool-- but I'm not sure it's first. I seem to remember seeing vitaminwater doing an ad pushing their facebook URL over their "real" URL. Cool– but I’m not sure it’s first. I seem to remember seeing vitaminwater doing an ad pushing their facebook URL over their “real” URL.

]]> By: Martin Kloos http://thenextweb.com/2009/06/16/vw-ad-campaign-built-facebook/#comment-389849 Martin Kloos Tue, 16 Jun 2009 09:51:27 +0000 http://thenextweb.com/?p=18923#comment-389849 This is significant. Direct connection with your community through Facebook Vanity URL's. Extend reach of your advertising through facebook. Nice :) This is significant. Direct connection with your community through Facebook Vanity URL’s. Extend reach of your advertising through facebook. Nice :)

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