Why MIG69 is cool enough to be our sponsor

We’ve welcomed our first new sponsor since we’ve introduced a new ad system. Mo’ money, mo’ blogs, so we’re pretty happy. Though we do feel that sponsors must have a certain coolness surrounding them – as the 125 x 125 pixels banners really have an impact on your Next Web Blog experience. So, why is MIG69 cool enough to be our sponsor?

Doesn’t matter how large a video site is, most of the times it’s facing monetization problems. And that’s bad, considering the enormous bandwidth costs. We’ve covered this problem quite a lot on The Next Web, here are some examples:

• How YouTube got its video technology for 20 euros
• Tudou pumps recently raised $57M in bandwidth
• Project Spaghetti: YouTube might introduce pre-roll ads
• VideoPlaza: right place and time for a video ad overlay service
• Google might ask Begun to cure YouTube’s advertisement disease

MIG69 hosts videos for companies and provides them with statistics and fancy players. It has recently introduced a business model to maximize revenues for advertisements on online videos. The Dutch company links several large online video advertising networks – e.g. Tremor Media, ScanScout and VideoStrip – and shows their advertisements based on their own target market and characteristics.

Eric‐Paul Scholten, CEO of mother company Minoto Interactive Media Group:

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“Our new method ensures that our partners and customers do not have to sign up with the advertising networks themselves; they don’t even require an account. Via the MIG69 platform they are directly connected with the industry players, which normally would not be possible for a publisher with 100.000‐250.000 views per month.”

Initiatives that help online video publishers to survive are cool, I reckon. By doing that, they preserve diversity on the web.