Robin Wauters of Techcrunch shared an interesting little nugget of information today. News that AT&T’s Yellow Pages purchased the domain name YP.com from LiveDeal (formerly YP Corp.) for $3.85 million.
For LiveDeal, a leader in free local online classifieds, it’s a much needed cash injection. After higher than expected cost of services and lower revenues in 2008, the company made a loss of $1.53 million last year.
A year ago, RoyalPingdom collated the top 20 most expensive domain name acquisitions, this acquisition easily ranks up there with the most expensive of them.
So, some company buys the 4th most expensive domain name ever. Without a existing strong brand (it’s clear they want to link it to YellowPages, and it’s a nice short name, but it’s no brand YET, not something everybody recognizes).
You guys call it a bargain, but somehow COMPLETELY fail to explain, or even mention, in the article WHY it’s such a bargain? What’s wrong here? Don’t you think it would make sense to at least explain the wording of your (quite controversial) title?
Hi there PanMan, you’re quite right – I should have made it more clear. To be honest however, it was meant to be sarcasm. How you calculate the value of a domain is still anyone’s guess – so the “bargain…” was meant to reflect that unknowingness…which is kinda why I didn’t mention it.