YellowPages Paid $3.85 Million For YP.com. Bargain…
Written on 30th December 2008
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Zee, Editor in Chief at The Next Web, Principal at WeDoCreative.
Robin Wauters of Techcrunch shared an interesting little nugget of information today. News that AT&T’s Yellow Pages purchased the domain name YP.com from LiveDeal (formerly YP Corp.) for $3.85 million.
For LiveDeal, a leader in free local online classifieds, it’s a much needed cash injection. After higher than expected cost of services and lower revenues in 2008, the company made a loss of $1.53 million last year.
A year ago, RoyalPingdom collated the top 20 most expensive domain name acquisitions, this acquisition easily ranks up there with the most expensive of them.
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[...] The Next Web reported on the 30st of december that Yellow Pages paid 3.85 million dollars for YP.com (via Techcrunch). What caught my attention was a list derived from Royal Pingdom, a post from august 2007 with the most expensive Domaintransfers ever. And on that list: NAV.no apparently sold for 718.000 dollars. (WTF!?!?!). Some research (Gooooogle) pointed me to a blogpost saying that the price was 3,5 million Norwegian Kroner at the time and not 4,9 as it would be with today’s currency rates. The domain was bought from 2 architects who had been using the domain. The price apparently included this: - Costs for a new Website: 1 mill - Risk of losing contracts 1. mill - Costs of printing new merchandise (cards and such) 1.5 mill [...]