The Next Web

YellowPages Paid $3.85 Million For YP.com. Bargain…

By Zee
December 30, 2008
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Robin Wauters of Techcrunch shared an interesting little nugget of information today. News that AT&T’s Yellow Pages purchased the domain name YP.com from LiveDeal (formerly YP Corp.) for $3.85 million.

For LiveDeal, a leader in free local online classifieds, it’s a much needed cash injection. After higher than expected cost of services and lower revenues in 2008, the company made a loss of $1.53 million last year.

A year ago, RoyalPingdom collated the top 20 most expensive domain name acquisitions, this acquisition easily ranks up there with the most expensive of them.

YellowPages Paid $3.85 Million For YP.com. Bargain...

 

  • So, some company buys the 4th most expensive domain name ever. Without a existing strong brand (it's clear they want to link it to YellowPages, and it's a nice short name, but it's no brand YET, not something everybody recognizes).
    You guys call it a bargain, but somehow COMPLETELY fail to explain, or even mention, in the article WHY it's such a bargain? What's wrong here? Don't you think it would make sense to at least explain the wording of your (quite controversial) title?
  • Hi there PanMan, you're quite right - I should have made it more clear. To be honest however, it was meant to be sarcasm. How you calculate the value of a domain is still anyone's guess - so the "bargain..." was meant to reflect that unknowingness...which is kinda why I didn't mention it.
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