Hyves (winner of last years The Next Web Award for Best European Company) has 7+ million members and is by far the biggest social network in the Netherlands. Today they released the Hyves iPhone app. It is immediately the number 1 most downloaded app in the Dutch iPhone store.
In many ways it looks a lot like the facebook app, which might be a disappointment for the true web savvies and mobile addicts (who were hoping to see new revolutionary stuff), but hey, let’s not complain, it is great that a Hyves App is available for the ‘shiny object’ and they have included some nice features.
In short it has the basic features of the website; you see the so called buzz of your friends, there is a WWW (WhoWhatWhere) section with twitter-like updates on what you’re friends are doing. You can check out pictures and albums of your friends and you have your friends and their contact info at your disposal. What is pretty cool and can come in very handy is that you can directly call your friends (without the need to know their phone number) from the friendslist (note and call for action to all my friends: your phone number needs to be known to Hyves).
All together it is a nice to have and useful app, although it could be a little snappier.
Here are some screenshots:
My guess is that this first app will be rapidly followed up by new versions with new functionality and available on a lot more phones. They’re using this app to test how people are using it and what features should be available on all phones. One thing that has been left out (on purpose probably) of this version is the friend finder.
It makes a lot of sense to be able to see where your friends are and it makes even more sense that this will be provided by your social network, where you’ve invested hours and hours of building your network, uploading photos and using as a communication service to stay in contact with your friends. My guess is that this killer-app will be introduced in the next version of the mobile app, once there is an app that supports the majority of all phones. The rationale behind this is pretty straightforward; You want to see where your friends are and not where your friends are who have a certain phone (iPhone in this case).
Conclusion: If you’re a Hyves user you need this app.
P.S. What is remarkable is that this is an English language app aimed at the Dutch market!! Could this mean Hyves is planning to expand internationally? I leave the speculation up to you…
UPDATE: The app is (of course) bilingual and depends on the settings of your iPhone thanks, Martijn, Yme and Kjeld.