Why Shel Israel has a different set of cards in China
Written on 11th November 2008
2 COMMENTS 
Ernst-Jan Pfauth, editor in chief
I’m touring around China with bloggers. I hope to give you as many updates as possible about this land of endless opportunities. Thanks to Spil Games for sponsoring me.
In March I wrote a post about the fact that Facebook means “doomed to die” in Chinese. I also mentioned some other East Asian misunderstandings. While I’m touring China, I see tons of other cultural differences that make the interaction between China and the west even more interesting. To give you an idea, I’ll highlight some examples the coming days.
Blogger and writer Shel Israel experienced one of those cultural differences first hand. He now has two sets of business cards – of which one is for Chinese people, as his normal business cards have lead to some misunderstandings while meeting web professionals here in China.
The card I got says “Writer. Speaker. Nice Guy” as his title and has the following Hugh MacLeod cartoon on the back:
But that’s not the one Israel hands out to Chinese business relations, he told me. “They don’t have the same kind of humor”, Israel says. “I had to explain what lifestyle I referred to and then they still didn’t get why anyone would put that on his card.” Joking around with your job title also didn’t have the planned effect. Some people actually thought that being a nice guy was an actual role in the American corporate world.
So take this lesson from Israel. If you have an original business card, think about the effect it can have on people from a different culture. Same goes for your personal branding online, of course.
The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show off, the future of the Web. (More info 
By Lucretia Pruitt on Nov 11, 2008
Context is crucial… Culture context is hard to predict if it’s not your culture, isn’t it?
Great post!
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By Boris Veldhuijzen van Zanten on Nov 11, 2008
A few years ago I had a meeting with a guy from China. I had a businesscard in my pocket and as I saw him approach me I remembered that Chinese people present their card with two hands holding the card between their finger and then study it before putting it in their pocket. So I tok the card out of my pocket and handed it over to him. I was proud that I remembered the procedure in time! But then he started laughing. I looked up from his card and he showed me that I handed him my card upside down. he thought this was hilarious. :-)
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