Comments on: Harm your business, block Facebook

By: Luca F.

Luca F. — Thu, 06 Nov 2008 21:57:49 +0000

interesting article on the Economist…

http://www.economist.com/business/displaystory.cfm?story_id=12566818

By: Demos says Facebook is crucial | Strive Notes

Demos says Facebook is crucial | Strive Notes — Sun, 02 Nov 2008 19:25:04 +0000

[...] Harm your business, block Facebook [...]

By: Social media: with great power comes great responsibility

Social media: with great power comes great responsibility — Fri, 31 Oct 2008 11:46:05 +0000

[...] should allow and/or stimulate employees to ‘represent’ the company online. As recent: Harm your business, block facebook and the somewhat older Pay your people to waste time on facebook all have noble goals… [...]

By: David Petherick

David Petherick — Thu, 30 Oct 2008 00:11:31 +0000

I covered this in oooh let’s see August 2007? Yes, let’s look back.

Here we are: The headline was “Why you should pay your people to waste their time on Facebook” at http://digitalbiographer.com/2007/08/25/digital-biographer-says-pay-your-people-to-waste-time-on-facebook/

Here’s a little sound bite: “Oh yes, I’m serious. I’m actually advocating an approach where you pay your staff to use facebook and similar social networking sites to network, and promote themselves, and your business, to the world.”

By: Luca F.

Luca F. — Wed, 29 Oct 2008 16:32:06 +0000

agree on the proper training…

if somebody shows up and says:”I am a XYZ employee” then all he/she says will be taken as a direct expression of the XYZ company…

By: Tom Vanlerberghe

Tom Vanlerberghe — Wed, 29 Oct 2008 16:04:26 +0000

The more you communicate with your customers (for whatever reason, to make a sale, helpdesk, information,…) the more risk at negative customer feedback.
If the person or persons handling this are on FB and didn’t have any training, information,… on how to handle ‘difficult’ customers it can mean more harm. Depending on what you put on FB or how you comment, customers won’t take you seriously or even use that content against you.

By: Ernst-Jan Pfauth

Ernst-Jan Pfauth — Wed, 29 Oct 2008 15:54:22 +0000

Thanks for the comment Tom, would you please eloborate on this:

“If customer relations is a part of your core business it can harm you more to give your employees the freedom to explore FB than if you’re not.”

I wonder why that would be the case?

By: Tom Vanlerberghe

Tom Vanlerberghe — Wed, 29 Oct 2008 14:29:36 +0000

I reckon every industry has to find their specific use for FB and communicate this clearly to employees. If customer relations is a part of your core business it can harm you more to give your employees the freedom to explore FB than if you’re not. My guess is that’s also the reason why companies like Coca Cola or Nike have a certain level of succes on FB, rather than banks, telecom,…