Comments on: How online brands stay away from mobile and give operators even more power

By: StepFree » Blog Archive » StepFree Bookmarks week 43

StepFree » Blog Archive » StepFree Bookmarks week 43 — Sat, 25 Oct 2008 09:30:00 +0000

[...] How online brands stay away from mobile and give operators even more power [...]

By: Peter Evers

Peter Evers — Mon, 20 Oct 2008 09:24:47 +0000

Update: Alexandre Mars, CEO of mobile media agency Phonevalley and Head of Mobile at Publicis has the same point of view: http://www.mobiadnews.com/?p=2901

By: Peter Evers

Peter Evers — Fri, 17 Oct 2008 16:39:15 +0000

Thanks Justin. I have indeed heard of you. I’ll definitely look into your mobilizer tool. And if I experience any issues I’ll talk to you at Blog08 next week ;)

By: Justin

Justin — Fri, 17 Oct 2008 16:02:34 +0000

I reckon you probably know this already…and if not we’ll be at Blog08 next week so i can really drill it home, but if you’re looking at going mobile then worth checking out our http://www.mippin.com/mobilizer solution too! It’s the quick and easy solution to mobilizing blogs, among other things, and will publish your mobilized site to a large community of existing mobile content consumers at http://mippin.com (via a mobile browser). We do a really good iphone version too!!

By: Ørv

Ørv — Fri, 17 Oct 2008 15:16:57 +0000

In my days as a buyer I was on the pioneering team that was working on a CPL basis on some accounts. ;) Leads or engagements could be, I have to agree, mobile’s most valuable accounting model.

By: Peter Evers

Peter Evers — Fri, 17 Oct 2008 13:37:49 +0000

Sure, mobile can be so much more than just a gateway to the internet. If you can tie in sms, mms, gps and of course the ultimate killer app: calls, than the mobile medium can expand to be a great media channel on it’s own. But who has to get the budget into mobile advertising? Media buyers! Do they understand the medium? No! Mobile is perfect to engage with people, so maybe we should move to a CPE (Cost per Engagement) model. But media buyers think in CPM, maybe CPC, but they’d never go for an accounting model that’s different from these ones. So they should get familiar with this new models first. You should know how media buyers think, you’ve been one yourself! ;)

By: Ørv

Ørv — Fri, 17 Oct 2008 11:32:40 +0000

My n82 broke down 2 weeks ago and i’ve been using an old Nokia ever since. I only miss the internal GPS and some applications that utilize it’s data. The rest i can live without i guess.

This leads me to think that surfing on the mobile web is just 1 component of using mobile networking tech. And knowing that, creating great user experiences will ask more from a brand than just getting on the mobile web.

The medium is the message. Yet we have still to unfold all the charactaristics of this medium. At the same time it’s developing faster than any other type. Let development stabilize and then brands will jump on the bandwagon, i think.

Just my 2 cents.

By: Peter Evers

Peter Evers — Fri, 17 Oct 2008 10:09:38 +0000

Tell me one thing that doesn’t look good on the iPhone? :p

Still, on the iPhone it takes ages as well. It’s not only about the looks, but also about the time it takes to load all the data. That speed is up to the network, your type of phone won’t help you there.

By: Ernst-Jan Pfauth

Ernst-Jan Pfauth — Fri, 17 Oct 2008 10:01:18 +0000

The Next Web looks fine on the iPhone… :p
But yeah, you’re right, let’s find a mobile developer!