Advertising ROI, how do you maximize it?
Written on 12th October 2008
2 COMMENTS 
Mircea Goia, Next Web US Webtipr
For some of us it’s a no brainer what kind of advertising has a better ROI (Return on Investment). We all know it’s online advertising, right? But there are enough people – especially marketing executives in big corporations – who are not that convinced yet. To say it with the words of Mick Jagger, “old habits die hard“.
Now, I am not saying anything to try to convince them. I’ll let Gary Vaynerchuk do this. He’s way better at explaining it and he does it in an entertaining manner too. Definitely worth watching.
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By Ole Bülow on Oct 12, 2008
He has a really great way of saying it and its so true.. but also remember the other meaning of ROI: Return On Involvment.. ;o)
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By Patrick de Laive on Oct 12, 2008
So true. In a previous post here on The Next Web, I discussed this as well, although I do thing that on short time ad budgets will go down. Medium term, companies will spend more money online.
Gary is so true! (at least lets hope he is :) ).
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