A few weeks ago Ernst-Jan wrote an article where he claimed that the new Microsoft Ad campaign with Jerry Seinfeld and Bill Gates was probably an act of genius but we just didn’t ‘get it’ yet:
It’s genius, but we, dazed and confused early adopters, don’t see it yet.
Well, it looks like we, the dazed and confused early adopters, weren’t so dazed and confused after all. Microsoft has decided to cancel the whole campaign reports Valleywag. Oh yeah.
This is pretty exciting news as the whole tech world was holding its breath for the clue to these clueless movies. Now that there isn’t one I expect an avalanche of negative publicity for Microsoft whose single purpose with the campaign was to get some positive publicity for a chance. Poor Microsoft…
Here are both clips, one last time:
[youtube:http://www.youtube.com/watch?v=afR5J7eskno]
[youtube:http://www.youtube.com/watch?v=xOiRuVl-nbQ]
according to techcrunch MS won’t stop the campaign, but kicks out Jerry Seinfeld.
http://www.techcrunch.com/2008/09/17/its-over-for-seinfeld-but-crispin-porter-keeps-microsoft-business/
exactly! you better wait Boris, I’ll get that champagne ;)
I think this is all part of the whole campain, just to create hype. That’s kind of Crispin Porter + Bogusky style of work right?
First time I’d seen the commercials because I’ve been overseas and I’ve gotta say: I love em! I fail to see any reason to complain about them. Is it elitism? Maybe just too different for folks? Maybe I’m just a common man, but I hope they hang around.
Yeah? Then why Microsoft pulled it?
lol you folks are stupid. thats all. the commercial is great and you all are too dumb to get it
it aint about being genious?….. IT IS ALL ABOUT BEING GENUINE!
Was the ad pulled – if so why?