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Ever found love on a bullet train?

Mike Sheetal Written on 20th August 2008                                                                                                              COMMENT some text
Mike Sheetal, Next Web WebTipr in Japan

The answer to that question seems to be a resounding yes going by the title of a new Japanese magazine called Shinkansen&Love. The Shinkansen (bullet train) is apparently now the way to see the big city, go shopping and find love.

Shinkansen&Love

It is actually a fashion-related magazine with accompanying stylish video minisite to show what a wonderful time you can have shopping in Tokyo. All sarcasm aside, the combination of intercity trains and love, while having its roots in some strong history (The Orient Express for example), is comical even for Japanese.

For the record, the site is a co-production from Studio Voice Magazine and online recommendation site, Tokyobookmark.

About the author: Mike Sheetal is Founder/Director of UltraSuperNew Inc., a Tokyo based interactive creative agency. Originally from Australia, he has been living and working in Japan since 2002 and working in digital media since 1994. He co-organises Tokyo2point0, an interactive industry networking event, and blogs at mikesheetal.com.

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