Booklist 2.0: July 2008

Booklist 2.0: July 2008

Every month, The Next Web Blog picks three relevant books for you to read. The teasers are short, the pro’s why to read are relevant. This month we’re discussing Once you’re lucky, twice you’re good by Sarah Lazy, The future of the internet and how to stop it by Jonathan Zittrain, and iPhone: the missing manual by David Pogue,

Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

Every once in a while a book is released that describes the history of “our” industry: the rise, the fall and again the rise of the web economy. Once You’re Lucky, Twice You’re Good, written by Sarah lazy, is such a book. Lazy describes the burst of the first dot com bubble in 2000 and the resurrection of the industry by telling the stories of the entrepreneurs who invented the web companies that bring us Web 2.0 today. Expect stories from Facebook, MySpace, YouTube, Digg, Six Apart, Slide, LinkedIn, Twitter, Ning, and more.

The book has the same vibe as the best sellers describing the Apple and Steve Jobs success stories so it’s definitely worth a read.

The Future of the Internet and how to stop it

I’ve watched some parts of the (not so short) presentation about The Future of the Internet and how to stop it, written by Jonathan Zittrain, thanks to Dutch marketing expert Marco Derksen and it looks quite amazing. Zittrain’s point is that the success off the Internet as we know it is bound to come to end due to the exact same characteristics (open innovation) that made it a success in the first place. We are moving towards a lock down of the Internet through proprietary platforms like iPods, iPhones, X-Box’s, GPS and more. To quote from it’s website “[The Future of the Internet] shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.” This book is worth your time when you’re interested in a vision on future developments of the Internet.

iPhone: The Missing Manual

Now we can all enjoy the benefits of having a brand new shiny iPhone the first thing we need to do is find ways to get the most out of this little machine, cause we need to justify our investment (ahum…). iPhone: the missing manual, written by David Pogue will get you quickly up to speed on how you get the most out of the hardware, software and interface of the iPhone. Together with Andy Ihnatko’s iPhone Fully loaded you are bound to become a true iPhone hero in no time. Nothing much more to say here…

Read next: Linkedin introduces targeted advertising

Shh. Here's some distraction

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